Jewel - IMHO it is best practice to keep "microsites" under your standard
URL umbrella. If your administration feels that you *must* have a special
URL (by the way, I know of no research that would support the efficacy of
special URLs), then purchase that and just re-direct to your own site.
Referral traffic to your special ex web presence is going to come from
google, social media sites, ad click-thrus, direct email clicks, etc.
Almost no one will be typing a full URL into a browser.
My two cents' worth,
Chief Digital Officer
Minneapolis Institute of Art
2400 Third Avenue South
Minneapolis, MN 55404
(612) 870-3072 | @dhegley <https://twitter.com/dhegley> |
dheg...@artsmia.org | www.artsmia.org
On Tue, Mar 13, 2018 at 1:33 PM, Jewel Clark <jcl...@heard.org> wrote:
> Hello All!
> I’m having a bit of a discussion with upper management concerning a big
> upcoming show and the build-out of a microsite for it and I need some
> recommendations/ expertise from this knowledgeable group.
> What has been your experience building microsites in terms of urls? Is
> there a best practice? For instance, should we stick with “ourmuseum.org/
> specialexhibition” for example, which would be our museum url with the
> special exhibition as a subset of our brand, or is it preferable to get a
> custom url such as “specialexhibitionatourmuseum.org?” There is a desire
> in upper management to have a special url because they think that will make
> the exhibition seem more special but for practical purposes I’m thinking we
> shouldn’t leave our brand url and we should keep it as simple and easy to
> remember as possible and that most people aren’t going to care what the url
> is, only that they can remember it. What does your museum do? Your advice
> as always is very much appreciated.
> Jewel Clark
> Jewel Clark
> Digital Technologies and Websites manager
> Heard Museum
> 2301 N. Central Ave.
> Phoenix, AZ 85004
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