Jewel - IMHO it is best practice to keep "microsites" under your standard URL umbrella. If your administration feels that you *must* have a special URL (by the way, I know of no research that would support the efficacy of special URLs), then purchase that and just re-direct to your own site. Referral traffic to your special ex web presence is going to come from google, social media sites, ad click-thrus, direct email clicks, etc. Almost no one will be typing a full URL into a browser. My two cents' worth, Douglas
Douglas Hegley Chief Digital Officer Minneapolis Institute of Art 2400 Third Avenue South Minneapolis, MN 55404 (612) 870-3072 | @dhegley <https://twitter.com/dhegley> | dheg...@artsmia.org | www.artsmia.org On Tue, Mar 13, 2018 at 1:33 PM, Jewel Clark <jcl...@heard.org> wrote: > Hello All! > I’m having a bit of a discussion with upper management concerning a big > upcoming show and the build-out of a microsite for it and I need some > recommendations/ expertise from this knowledgeable group. > > What has been your experience building microsites in terms of urls? Is > there a best practice? For instance, should we stick with “ourmuseum.org/ > specialexhibition” for example, which would be our museum url with the > special exhibition as a subset of our brand, or is it preferable to get a > custom url such as “specialexhibitionatourmuseum.org?” There is a desire > in upper management to have a special url because they think that will make > the exhibition seem more special but for practical purposes I’m thinking we > shouldn’t leave our brand url and we should keep it as simple and easy to > remember as possible and that most people aren’t going to care what the url > is, only that they can remember it. What does your museum do? Your advice > as always is very much appreciated. > > Jewel Clark > > -- > Jewel Clark > Digital Technologies and Websites manager > > Heard Museum > 2301 N. Central Ave. > Phoenix, AZ 85004 > 602.346.8353 > jcl...@heard.org > heard.org > _______________________________________________ > You are currently subscribed to mcn-l, the listserv of the Museum Computer > Network (http://www.mcn.edu) > > To post to this list, send messages to: mcn-l@mcn.edu > > To unsubscribe or change mcn-l delivery options visit: > http://mcn.edu/mailman/listinfo/mcn-l > > The MCN-L archives can be found at: > http://www.mail-archive.com/mcn-l@mcn.edu/ > _______________________________________________ You are currently subscribed to mcn-l, the listserv of the Museum Computer Network (http://www.mcn.edu) To post to this list, send messages to: mcn-l@mcn.edu To unsubscribe or change mcn-l delivery options visit: http://mcn.edu/mailman/listinfo/mcn-l The MCN-L archives can be found at: http://www.mail-archive.com/mcn-l@mcn.edu/
