It looks surprisingly like a Chevy Volt... ;) Finally going to beat the mileage mark laid down by the gen 3 Jetta TDI... Actually the original Honda Insite probably holds the record for high mileage in the US anyway. -Curt From: Andrew Strasfogel via Mercedes <mercedes@okiebenz.com> To: Mercedes Discussion List <mercedes@okiebenz.com> Cc: Andrew Strasfogel <astrasfo...@gmail.com> Sent: Thursday, September 10, 2015 11:52 AM Subject: [MBZ] The demise pf Pruis h*ters AUTOS:Toyota unveils a Prius that moves beyond 50 mpg with a sleeker design
Published: Thursday, September 10, 2015 In Japan in 1997, Toyota, at the time a medium-sized force in a U.S. car market still dominated by Detroit's Big Three, launched the first-generation Prius. It was the first mass-produced hybrid and a seminal blueprint to a new type of car. On Tuesday evening in Las Vegas, Toyota unveiled the latest iteration of the car that helped move a middle-of-the-pack automaker in the United States toward an automotive hegemony worldwide: the fourth-generation 2016 Prius, which will hit showrooms next year. "For almost two decades, we've been selling Prius. We've changed the industry with this car, and each generation we've made a little bit better and a little bit better," Bill Fay, group vice president and general manager of one of Toyota Motor Corp.'s U.S. divisions, said to a Las Vegas crowd Tuesday night. [image: New Prius] Toyota introduces the fourth-generation Prius. Photo courtesy of Toyota. The 2016 model is not simply an updated version, but a new car housed within new bodywork and built on a new suspension and platform, among other changes. The front, not unlike the high cheekbones of a runway model, is more angular than the third-generation and the hatch and rear setup are boxier than before. The new car will average 10 percent better performance in combined fuel economy than the third-generation vehicles, which average about 50 mpg, Toyota said. It will also be the first vehicle to be produced worldwide through the Toyota New Global Architecture system, a method designed to save money on common car parts across the company's fleet. John O'Dell, senior editor for alternative vehicles at Edmunds.com, who was at the Las Vegas rollout, said Toyota officials confirmed the 10 percent mpg improvement. "I think they'll do better than that," he said while driving back from the announcement. "I think they're under-promising." Searching for a broader market Gasoline-and-electric hybrids are mainstream now, O'Dell said, noting that fears years ago -- such as the concern that drivers would have to spend thousands of dollars to replace expensive batteries -- have faded away. "A hybrid is a known commodity now," he said. "There's nothing scary, odd or unusual about hybrids." With this sleeker Prius, he said, Toyota is trying to tap into a new pool of customers. "It's not a compliance car," he said, using the term for cars manufactured solely to meet environmental regulations. "It's now a car for everyone." O'Dell added: "It's going to be sold everywhere, and I think [Toyota will] push hard everywhere." Longer and wider than its predecessors, the fourth-generation model is about an inch lower, too. The car's "lower center of gravity and a more responsive suspension," Toyota said, will "dial up the driving excitement" without "sacrificing ride quality and occupant comfort." Critiques of the Prius line have long hinged upon the notion that drivers forfeit looks, responsiveness, handling and overall performance for eco-friendly fuel economy. Toyota is clearly aware of that criticism. A 'no-compromise vehicle' After the newly revealed model landed on the stage Tuesday -- it had been suspended by cables many feet above in a quick-but-glitzy announcement -- a voice came over the speakers. "A striking new look, smarter technology and unrivaled fuel economy, all in a package that's more fun to drive than ever," the voice said. "It will challenge everything you know about hybrids." Fay added: "It's really a no-compromise vehicle." Despite a market in which consumers are flocking to light trucks and heavier cars, due to lower gas prices and flagging demand for fuel-saving motor vehicles, O'Dell predicted the car will likely silence naysayers ( *ClimateWire* <http://www.eenews.net/climatewire/stories/1060024321/>, Sept. 8). "It's always been a knock on the Prius that it's pretty numb," he said. "This should end those criticisms." Toyota, the second-largest automaker globally (behind Volkswagen AG and ahead of General Motors Co.) and the third-largest nationally (behind GM and Ford Motor Co.), is billing the new Prius as a partner for its fuel-cell car, the Mirai. In a statement yesterday, the company said the car "stands side by side with its sibling, the hydrogen powered Mirai, poised to change the game yet again." On sale in Japan, the Mirai is scheduled to be unveiled in California this year. _______________________________________ http://www.okiebenz.com To search list archives http://www.okiebenz.com/archive/ To Unsubscribe or change delivery options go to: http://mail.okiebenz.com/mailman/listinfo/mercedes_okiebenz.com _______________________________________ http://www.okiebenz.com To search list archives http://www.okiebenz.com/archive/ To Unsubscribe or change delivery options go to: http://mail.okiebenz.com/mailman/listinfo/mercedes_okiebenz.com