Toby A Inkster wrote:
Sent this a couple of days ago, but was rejected from the list because of a problem with my subscription. Here we go again...

I spent a couple of hours today summarising some of the suggestions people have made on the figure-examples page and condensing it down into a draft microformat:

http://microformats.org/wiki/figure

What do people think? Is it ready to go onto the drafts list or do you think it needs a little extra work?

I suspect ALT="", as featured in your Einstein example, is suboptimal for content images that people might want to find, bookmark, save, or otherwise manipulate. The general behavior of text browsers and screen readers is to ignore images with ALT="".

On the whole, ALT="" is best reserved for genuinely decorative images when you want to indicate that search engines, text browsers, voice browsers, and screen readers should completely ignore an image. For example:

<button><img alt="" src="play-icon.gif">Play video</button>

For a captioned photo I'd recommend either using a concise label (alt="Einstein") or a brief description of what you can see, depending on your editorial focus and what information is provided by text elsewhere.

ALT="Einstein photographed at 68, eyebrow arched as he looks out to the camera, face creased with wrinkles, with an impressive mustache and a scraggy mane of white hair."

would be one attempt to provide an actual text equivalent for (say):

http://en.wikipedia.org/wiki/Image:Albert_Einstein_Head.jpg

If you'd like to provide a lengthy description but feel it would clog up non-visual renderings, put it in another document and reference it via LONGDESC. Where a caption describes a content image, there's a good case for making it the target of the LONGDESC attribute via its fragment identifier.

The general principle is to label the content image and provide the same critical information to all users, minimizing information in ALT in so far as the same information is provided by text elsewhere in the document.

Whatever you think of the necessity of alternative text for content images, such supplementary uses of ALT and LONGDESC need (it seems to me) to have some sort of place in the proposed draft.

Compare (and contrast):

http://www.w3.org/TR/html401/struct/objects.html#h-13.2

http://www.w3.org/QA/Tips/altAttribute

http://www.w3.org/TR/WCAG20/#text-equiv

http://www.bbc.co.uk/guidelines/newmedia/accessibility/text_equivs.shtml

http://joeclark.org/book/sashay/serialization/Chapter06.html

http://www.isolani.co.uk/blog/access/FallacyOfTooMuchAccessibility

http://googlewebmastercentral.blogspot.com/2007/12/using-alt-attributes-smartly.html

http://blog.whatwg.org/omit-alt

http://blog.whatwg.org/the-longdesc-lottery

http://www.rnib.org.uk/wacblog/articles/too-much-accessibility/too-much-accessibility-the-rise-and-fall-of-the-longdesc/

--
Benjamin Hawkes-Lewis
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