You're right, Peter, part of it is getting the word out. No offense to some on this forum, but many poster dealers are of a certain generation who are set in their ways and have a certain way of doing business that almost guarantees diminishing returns. Much as I respect them, many learned the business in the 1970s and many have been selling the same way to (in many cases) the same people for decades.
That's fine, but, well, the hard truth is people get older, get sick and die. So if that's the way you run your business, sadly, your client base is definitely shrinking. Meanwhile, there is a small but, I maintain, a significant and potentially robust new market that many dealers are not even aware of because they do not run in those circles. Many of the people I deal with are young artists, musicians, designers, decorators and even tattoo artists. All these clients have a fascination with graphic design and pop culture that goes back to the 1930s. As they mature and their tastes develop they will become more sophisticated collectors (though many already have very sophisticated tastes). This is an exciting prospect for a dealer like myself who has confidence that there is a future to the hobby, thanks to these savvy clients. But, hey, I'm just one of the new guys so maybe that's why I think that way. I don't have the "good old days" to moan about. Dave ----- Original Message ----- From: P Molitor To: [email protected] Sent: Wednesday, July 21, 2010 10:24 PM Subject: Re: [MOPO] Expanding hobby? This is it exactly. I think it's just a matter of "getting the word out." If younger collectors or collectors-to-be are exposed to the older material, it's beauty, history, and funky coolness just might swing them around. Particularly now, when for the price of a modern craptasterpiece they could have a really nice '30s, '40s, or '50s poster. It's just making them aware that this stuff is out there and available to some degree. --Peter --- On Wed, 7/21/10, Dave Rosen <[email protected]> wrote: But there are a lot of people who will continue to discover this wonderful hobby as they come to realize these gorgeous scraps of paper that we already love are available to them, too. Dave Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content. Visit the MoPo Mailing List Web Site at www.filmfan.com ___________________________________________________________________ How to UNSUBSCRIBE from the MoPo Mailing List Send a message addressed to: [email protected] In the BODY of your message type: SIGNOFF MOPO-L The author of this message is solely responsible for its content.
