it only beats a dead horse for those who aren't interested Ari

;- )

on Alvin's comments, he still refers to the man as a designer



At 05:45 PM 11/10/2013, Ari Kahan wrote:
Along the lines of artist vs. designer (and without intending to beat a dead
horse, but just to provide a perspective from an interesting source), I was
fortunate to have some correspondence on PRECISELY this topic with poster
illustrator John Alvin (E.T., Young Frankenstein, Lion King, Mulan, and
about 130 others) shortly before he died in 2008.  He said (in discussing
the distinction between his role (of "illustrator") vs. that of his
colleague, Anthony Goldschmidt (as "designer"), with whom he collaborated on
a number of posters:

"You would be surprised (then again, maybe you wouldn't) at how casual
studios are about credit and how larcenous some artists are about claiming
work that isn't their own...  I consider the word "designer" to mean a
visual problem solver. It's that simple and Anthony Goldschmidt was and is
one of the very best. It was his vision and his art direction that pointed
[the artwork we were discussing] in the direction it needed to be...
Designers like Mr. Goldschmidt are not painters and so, in the end, they
have to come to people like me such that my credit, as the "illustrator" of
this piece, is also right on the money.  I like the word "artist" these
days, but then this was considered pretentious and it didn't suit the
categorical thinking of the studio execs."

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