There is no real official authority for all of this, but there is a small
nuance to consider. The country in question is Canada and from an exhibition
and marketing standpoint US film producers consider Canada as part of the
United States Domestic market. That is how BO receipts and profit
participation is calculated (except for the Quebec/French speaking part of
the country). While International campaigns for a big Hollywood film may
roll out differently in other English speaking countries like Britain or
Australia, the publicity materials are almost always identical in the US and
Canada, even if the wide release dates are staggered (though they usually
aren't).  

 

Ratings for US films are done in the US by the MPAA (Motion Picture
Association of America). While the MPAA is rather well known, it is
generally not so well known that they are just the political lobbying arm of
the AMPTP (The Alliance of Motion Picture and Television Producers). This is
just a business practice/PR move that the studios put in place to do away
with local and regional censorship boards that once existed in many US
states and cities.

 

While ratings are almost always on a US poster, it is only a requirement if
you want MPAA certification.  The fact that a poster doesn't have a rating
box on it, doesn't mean that the poster was not intended for domestic US
consumption. It is very common for advance posters to be made without
ratings boxes (even if an MPAA ratings box will be desired for the release
version). Often times, release posters (with contractual credits and release
artwork) are prepared for premieres prior to a final MPAA rating but before
the printing of a large general release run of posters. 

 

Those posters often say something like "This film is not yet rated", however
that disclaimer is a more recent practice and is not to be found on all
advances. In times past there have certainly been plenty of posters made in
the US (with artwork identical to the eventual release poster) with no
ratings reference box at all. Most of those were (and are) sent to US
theatres for premieres, benefits and festivals. This advertises the film
with all of the appropriate star and director credits even before the final
cut/answer print is completed and available to be sent to the MPAA for
review. Those posters were definitely intended for domestic use and in many
cases they may be absolutely identical to posters identified as "the
international" version.   

 

From: MoPo List [mailto:[email protected]] On Behalf Of filip de
volder
Sent: Monday, August 22, 2016 12:10 PM
To: [email protected]
Subject: Re: [MOPO] do i babble nonsense ?

 

Hi Daniel and all , the thing is that i've had quite a bit of "international
"US 1 sheets (and 3 sheets) and in general the blue rubberstamp on the back
sais so (sometimes it's printed on the front of the poster in a bottomcorner
too that it's "int'l" ) , this one doesn't ....  but sure a poster printed
in the usa that is being send out worldwide to say 30 different countries
makes it a US  poster , if say 30 were used in belgium those would become
belgian posters , 15 of the same poster used in switzerland would become
swiss posters ??? 

also the guy sais , and  who knows how he got that idea  " in most cases, it
is impossible to determine where a poster was manufactured. "









 

  _____  

From: Daniel Edward Kinske <[email protected]
<mailto:[email protected]> >
Sent: Monday, August 22, 2016 6:15 PM
To: filip de volder
Cc: MoPo
Subject: Re: [MOPO] do i babble nonsense ? 

 

Filip, 

 

It is a good question, but I would tend to lean towards your summation. I
think you can tell an overseas poster that was printed in the US by the
artwork being exact. There are some posters that essentially copy the US
artwork-I see that a lot with Hirschfeld's work, which I guess is a form of
flattery (and indolence.) 

 

I'll see an "A Day at the Races" one sheet with the exact stone-litho US art
and just the Spanish copy-it is usually the "Espana" posters, not something
from Mexico, as those posters definitely vary from the US ones-and some
variations are interesting, like the adding of color to artwork, that wasn't
color before, etc.

 

The "Phantom of the Paradise" is a cult-classic, so not surprised there are
"experts" on the posters, but it is a strange beast as you have commercial
posters that are odd sizes like 33x33" (see filmartgallery seller on eBay)
and there is a one-sheet revised with new art released in 1975. It has the
"PG Guidance" on it-I guess it is a bit scary to see a guy dressed like a
bird on a mixing board climbing and crowing. 

 

As a seller, the bird seller Swan could be a little more polite-especially
to a customer. It isn't "nonsense" as their are validities to both
statements and a difference in codification shouldn't elicit consternation. 

 

I've seen US artwork on Belgian posters as well. There is a great example of
a "What? No Beer!" Belgian poster (sold by eMovieposter) that has the same
US stone-litho art of Buster Keaton and Jimmy Durante that are one the US
three-sheet (Style "B") and I've never seen the US three sheet, so sometimes
if you want the US art, you need to look globally. 

 

That is why I like to pursue Benito's yellowish orange website as he has
examples of posters with US art that are US period, or examples of the
aforementioned posters. He has a three sheet to "The Wizard of Oz" (Style
"A", not the elusive-but extant-Style "B")

 

I would just take his "nonsense" advice, say thank you, and purchase
elsewhere-from one who doesn't live in a ivory palace or act like a phallus.

 

-d.

 

On Aug 22, 2016, at 8:27 AM, filip de volder <[email protected]
<mailto:[email protected]> > wrote:

 

i  had this exchange on ebay with someone who really seems a bit of a
posterexpert regarding a pantom of the paradise 1sheet i have up :

 

Hi - this is not a US 1-sheet. This one was for the Canadian market. The US
1-sheet would have the PG ("Parental Guidance") logo.

- swanarchives

 

 

hi, it is a US one sheet , please use the zoom function to see bottom
details on the poster
filip

- runbuffy

 

I promise you, it is the Canadian version. National Screen Service
distributed the posters to both the USA and Canada. The USA version has the
PG logo in the lower left corner, like this one:
https://www.swanarchives.org/ImagePopup.asp?image=onesheetstylea_lrg.jpg The
Canadian version does not.

- swanarchives

 

hi, the poster was made in the usa therefor is a US poster , before the 70s
a lot of US 1 sheets were made for south america with the text in spanish ,
that doesn't make the posters colombian or venezuelan , they were american 1
sheets for the south american movie theaters so the phantom of the paradise
is an american poster for the canadian theaters , the poster was not made in
canada 
thanks, filip

- runbuffy

 

No, that's just nonsense. Movie posters are always referred to by the
geography where they are intended to be used, not where they were
manufactured. This is because, in most cases, it is impossible to determine
where a poster was manufactured. If the US studios started having some
posters made in China for use in the USA, nobody would call these "Chinese
movie posters." A poster with Danish language intended for use in Denmark
would be called a "Danish movie poster," regardless where it was printed.
Good luck with your auction, though.



- swanarchives

 

 


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