Katherine,
So you are keeping your Shellac, not an option from your hard gel clients? 
Saving Shellac only for natural nail clients? 

 
Angie Wingerter




________________________________
From: Katherine Fahrig <[email protected]>
To: "[email protected]" <[email protected]>
Sent: Mon, August 2, 2010 10:55:59 AM
Subject: Re: NailTech:: what r u calling this/gel polish

I hear you. I was always told NEVER, NEVER, NEVER give away new services! I did 
one "free, try me" for each client. I now have 4 clients who ware regular 
polish, all the rest are waring color gel or Shellac. So..... Never say never 
;-) 


So for your question, how am I marketing the different brands of products. For 
me, the only soak off that soaks off fast enough for me to call a natural nail 
service is Shellac. So I advertise "Shellac Manicure" for the natural nail 
clients with the Shellac colors on a separate color sample display and the hard 
gel clients have a different display and it is advertised as "color gel"  
rather 
it is soak off or not and I file it off every time. 


IMHO Eco is the only other soak off that soaks off fast enough for me to call a 
natural nail manicure, so if I ever decide to get it, I'll advertise it as an 
"Eco Manicure" with it's own display, so then I will have the "Shellac 
Manicure" 
and the "Eco Manicure" each with their own display, but charged the same price. 
I do not distinguish between the different brands for the hard gel clients that 
I am going to file off. Some of my clients prefer one brand over another so 
they 
will ask me what brand is this color, but I do not advertise them separately. 


Katherine
St. Louis, MO
Sent from my iPad

On Aug 2, 2010, at 5:46 AM, Diana Bonn <[email protected]> wrote:

okay, how r you battling this new service of gel polish? We have gel polish. 
one 
which is a cross of polish and gel.  then we have gel that is colored but is a 
gel.  we have soak off, we have file off.

So far I have only one client that is soak off, will not allow me to file,have 
her on Shellac.

The rest of my clients, which totally SURPRISED ME, that have the soft gel or 
ac 
on, are the ones that are falling in love with gel polish. I have been given 
the 
free gel polish application to these long standing clients, to #1 to teach 
myself on time issues, and #2 to SPOIL them.  And will start charging them an 
extra 5 bucks starting next week.  I know some of you are saying, why would you 
give them away free to your clients? Well so worth the cost, consider it 
advertising cost.  I didn't have to explain to them the advantages and try to 
talk them into it.  Just show them!!!!!!90% of them said they would go for it 
because of the convenience of the no drying issue!!!!!!!!

I have so many colors and will get more.  But some will be soak off in 10 
minutes, some will be soak off in 20 minutes, and some will be filed off.

For all of you that are carrying both, what are you saying, or advertising the 
diff.? Want to start advertising this,to NEW POTENTIAL customers, but don't 
know 
exactly what to call it.  Because so many different service options.  On top of 
their natural nails, on top of their existing  ac or gel.  Can't really say 
soak 
off, because all aren't all soak off.  Any suggestions?  diana from indiana

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