Dawn..
the first thing that popped at me was is there a possibility you are
offering too many choices it's confusing for the consumer? You know
that old KISS thing??
Maybe you could offer them a discount on their first service to see
how much better your work is.. I would not dis the other places
though, but tell them the positives about coming to you - sanitation,
education all that good stuff..
Debbie
At 01:55 PM 1/4/2012, you wrote:
Hi Everyone....
Now that the holidays are over.. I'm looking at my book....blah!! Yes
I know its a quiet time as people get back to reality from the
holidays but I need some help myself getting back my nail passion.
Part of me is kinda frustrated on the NSS salon competition... and
hearing clients that come in for hair etc..."well I just go down the
street for nails cuz its less money". I know this is competition that
won't go away and has been around for years. But lately I have seen a
decline of NEW clients, my old faithful clients are staying strong so
I would hate to say its because of my work, Ive been in the industry
for 16+ years and offer everything from Gel manicures/ pedis to Minx
to Pink and Whites/gels and acrylics and stay up on the latest. But
when I see people come in and drop money for eyelash extensions,
highlights and wear "those other" salons nails... I mean we all know
what they look like..its frustrating cuz they won't even give ya a
try. GRR. I mean why do we, who are well educated and have
certificates after certificates of extra trainings have to explain
ourselves but clients can easily walk in the other salons, sit down
and not ask a question cuz their prices are "cheaper".
Then Im thinking if I need to do something else to add to my nail
menu... I have my cosmetology license so my options are open for other
services... I just haven't picked up hair scissors in years... but
maybe extensions? Who knows... Does anyone else do something other
then nails in the salon?
Thanks for listening... sorry if im in a funk.
Much nail love!!
Dawn
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