On Wed, 20 Feb 2002, Moses Wolfy Wildermuth wrote: > Hello Alec > > > > And McDonalds doesn't challenge any use of Mc___; just when it's done in > > the fast food restaurant business. Basically McDonalds argument is that > > in the fast food industry when someone uses a name Mc___, those people are > > trying to create business by associating themselves in some way with > > McDonalds. And McDonalds doesn't always win, but they do almost always > > try. > > Side Note- They Slammed McSleep (a hotel chain), and I think even > MacFrugal's (a five and dime store) was worried, but it didn't matter > because they went out of business on their own.
Okay, so they've branched out from just fast food to anyone attempting to use "Mc/Mac" to imply fast/cheap but good (at least that's what I'm guessing people are trying to imply by using the "Mc/Mac"). I wasn't aware of that, but it does make some sense. Basically McDonalds it trying to prevent the type of problem that occurs when you become too well-know: having your brand name become a generic. And they've probably got lawyers who come from the tradition that says anything coming close to our trademark has to be challenged for fear of losing our mark. Those from that tradition aren't even worried if they win every time they challenge someone else's mark - they just want to make sure the legal system is aware they are actively protecting their mark. alec _______________________________________________ Ogf-l mailing list [EMAIL PROTECTED] http://mail.opengamingfoundation.org/mailman/listinfo/ogf-l
