On Wed, Jan 4, 2012 at 10:40 AM, Shane Curcuru <[email protected]> wrote:
> > > On 2012-01-04 9:21 AM, Rob Weir wrote: > >> On Wed, Jan 4, 2012 at 3:03 AM, eric b<[email protected]> wrote: >> >>> Hi Rob, >>> >>> Le 4 janv. 12 à 02:24, Rob Weir a écrit : >>> >>> >>>> Note that this does not become your product's name. It is a logo, like >>>> "Intel Inside", that can be used by 3rd party products that include or >>>> are >>>> based on an Apache product. >>>> >>> >>> >>> >>> This point is ESSENTIAL, and imho, only official Apache OpenOffice.org >>> websites should use the logo. >>> >>> Though, if 3rd party product want to mention they are based on Apache >>> product, then they can write it, and why not, add the apache logo. But >>> not >>> the OpenOffice.org one. >>> >>> >> I'm not sure we're authorized (as a project) to permit use of the >> Apache logo. I suspect not. But we are able to create a "powered by >> logo" that is distinct from the "product" logo, for 3rd party products >> to use. The idea is to avoid diluting the value of the core product >> logo, but still allow 3rd party apps to express their use of the code, >> and for them to help us raise awareness of the brand. >> >> Think of it this way: Did the "Intel Inside" program help or hurt >> Intel and the value of their brand? I don't think it hurt them. >> > ...snip... > > The whole point of "Powered By" is that we allow broad and simple useage > of a *related* logo to third parties under certain conditions, but we > reserve rights to the official primary project logo to ourselves. > > This ensures that when people see the official primary logo, they are > thinking of Apache OpenOffice provided by the ASF. And when they see the > "Powered By AOO" or similar logo, they'll think of Apache OpenOffice, and > know that it's a related product, but is not Apache OpenOffice (just based > on). > > Note that "Powered By" is only a suggested separator phrase, trademarks@is > happy to review requests for other naming styles. "Based On", "Built > With", etc. might be potentially good alternatives. > > what about 'Apache OpenOffice the FooBar Edition' ? FooBar = 3rd party added stuff licensed other than AL2; e.g. GPL, commercially, whatever. Would encourage ecosystem growth while carrying the parent brand up front, instead of tucked in back with a 'powered by AOO logo'. > - Shane >
