Clearly, I was too circumspect and provided too much background in my
earlier post. So, to be more concise...
Please answer the following two questions:
Terry Hancock wrote:
> 1) What "imaginative" things can you do with OGD1?
> 2) In what ways is the OGD1 "free"?
As for the words "Imagine" and "Freedom" being used before, well, yes, I
expected that, as I implied in my first post. Of *course* graphics
hardware has been promoted by appealing to the concept of "imagination".
It's a natural connection.
It's the *juxtaposition* of familiar concepts that brings a unique and
quickly understood meaning to an ad campaign. Trying to use obscure
references or words in order to be completely original isn't a very good
idea: if a tagline catches a viewer's eye, then you have plenty of time
to refine their impressions of the product in finer print, but if they
just look away because they either didn't get what you meant or didn't
find it immediately appealing, you've lost them.
There are a few other possibilities, but I really don't think any of
them is going to be as good. Two alternates I can think of now, with my
reasons for not liking them:
"Visualize Freedom"
This is conceptually okay, but "visualize" is a less familiar
word. There are of course, also companies that use the words
"visual", "vision", "visible", or "visualize" in their
advertising, just as there is for "imagine"/"imagination", etc.
It also skips any non-graphical applications of the OGD1.
"Create Freedom" ("Create with Freedom" might work in some other
language, though it kinda sucks in English).
This is basically okay, except that the concept doesn't work
so well overall. It suggests the user will somehow "create
freedom" by using the product, and it's unclear to me even
what that means, much less how the OGD1 will help him to.
As for stepping on trademarks -- they're everywhere. In this
case, there's "Creative Labs". This is going to be true for
just about any word in the English language, though -- certainly
any that are familiar enough to use in advertising.
If you have a better suggestion than these two or the original, please
post, but at the risk of bluntness, it's not very constructive to just
nitpick without presenting alternatives (bug reports are nice, but it's
patches that really count). If I'm going to produce anything, it needs
to be in the next couple of days, so I'll just have to go with what I've
got.
Cheers,
Terry
--
Terry Hancock ([EMAIL PROTECTED])
Anansi Spaceworks http://www.AnansiSpaceworks.com
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