On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote:
> The principle job of marketing is to create "Brand Awareness", it could in 
> fact be argued that it is it's only function and anything else that a 
> marketing team does, goes back to that simple statement.

<snip>

> Remember that this not about what we as a community like, it's about how we 
> get a better branding impression and thus increase brand awareness.

Your mail is too long, bullet points dude ;-)

Otherwise, it IS a good analysis, and I think it makes sense. But (here it is) 
if your idea is basically to change the look and feel of openSUSE, I think now 
is a bad time. First we need the conference and finish the strategy,  then it 
might even come natural - 'new direction, new look'. You're just 3 months to 
early :D

Also note that we need a (open)SUSE foundation which owns the brand if we want 
to change our name to SUSE - it is trademarked by Novell.

Finally, I really think we've got to cover our bases before we venture in the 
bold lands of changing brands...

cheers,
Jos

> Cheers
> GL 

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