On Tuesday 24 August 2010 00:32:01 Graham Lauder wrote: > On Monday 23 Aug 2010 10:16:26 Jos Poortvliet wrote: > > On Tuesday 17 August 2010 13:19:23 Graham Lauder wrote: > > > The principle job of marketing is to create "Brand Awareness", it could > > > in fact be argued that it is it's only function and anything else that a > > > marketing team does, goes back to that simple statement. > > > > <snip>
<snip> > > Also note that we need a (open)SUSE foundation which owns the brand if we > > want to change our name to SUSE - it is trademarked by Novell. > > Fair enough, then like anything we have to bring them onboard, make the case > for change and make it so persuasive that they will see the rightness of it > and back it too the hilt. Don't count on that. SUSE is the corporate brand. It is owned by Novell and will continue to be. It is a strong brand and we're lucky to be allowed to connect to it through adding 'open' in front. Besides, I personally like the 'open' part. Name change - you can discuss as long as you want but that won't happen in the next 5 years. Sad (maybe) but true (absolutely). > > Finally, I really think we've got to cover our bases before we venture in > > the bold lands of changing brands... > > Cover what bases. There are no bases to cover, we haven't got off home > plate. I mean - get the strategy discussion done. Get marketing materials. Get regular news on news.opensuse.org (besides the great weekly news). Get the ambassador program running. Etc etc etc. No matter how important a brand is, ours might not be super but it IS well known and recognizable and has a cute geeko. Frankly, priority should be on getting work done like the things I mentioned - they make much more difference. At some future point we might revisit this question but now it is just mail mail mail - but no result. Not your fault but that's how the circumstances make it. Besides, something like this - needs years of preparing. And won't start by mail or IRC - it's too complicated for that. It needs high bandwith communication. In other words, a real life meeting. > The opposition has pitched, now, we can either smash the ball outta the park > and make people notice us or drop the bat and scurry back and hide in the > bunker to strategise some more. > > > Oh and I did an approval rating survey at a local LUG on the packaging of > 11.3 > vs 11.1. 100% in favour of the OpenSLX packaging. Well done them. Yep, OpenSLX puts in a lot of work. > Cheers > GL > >
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