I posted this on the OT Connections forum as well. So I was sitting in the audience in Long Beach last April, listening to the president of AOTA give her address, building up to the new slogan, feeling the excitement and anticipation growing. At one point in the address, right before the new brand was revealed, she said "when OT makes the impossible possible..." I got chills down my spine, thinking that this was it, and it was perfect - OT makes the impossible possible! I felt like that is exactly what OT does. How many of our clients have felt broken down by their illness, disability or health related problems, thinking that getting healthy or getting better is impossible. And along comes OT with our activity analysis, therapeutic use of self, attitude of possibility, and the rest of our toolkit, and soon enough, people are doing what they thought was impossible.
Unfortunately, that statement slid on by, and all of a sudden the balloons were falling and the new brand was "Live life to the fullest". I felt strangely deflated. The new slogan was OK, but the idea of making the impossible possible had filled me with pride in knowing that is what OTs really do. Do I hate the new brand? No, but I'm not that excited about it. I didn't really like Skills for the Job of Living either, but people seemed to understand it better. The poster? The first time I saw it I had no idea it was the new OT poster - didn't really even notice it - it looked like every other generic magazine ad. I'm sure the next round of promotional materials will be better as time goes on, and I look forward to seeing what develops. OT makes the impossible possible! Sue Ordinetz, MS, ABD, OTR/L On 2/17/2009 at 10:05 PM Ron Carson wrote: >Anyone have any comments on the branding campaign???????? > -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
