Live life to the fullest: I don't love it! It makes me feel like it is an Oprah announcement ( Nothing against Oprah)...just potentially short lived enthusiasm with a catch phrase.
OT makes the impossible,,,: REALLY liked it. More transcendental and reflective of our scope. In the end, whether the phrase sticks or not I will still love being an OT and will proudly keep on going with or without it. Branding is a valuable marketing tool and our profession needs help with face validity. Yet I strongly feel we must continue to shape the content of our profession thru more research and occupationally- based interventions that support the needs of the many , many people we serve; not let a phrase be the only tool we have to define us. Carmen > To: [email protected] > Date: Mon, 23 Feb 2009 00:50:56 -0500 > From: [email protected] > Subject: Re: [OTlist] AOTA's Branding Campaign? > > Here are my thoughts about the Branding Campaign that I sent to the > AOTA president. > > Penny, > > I think the idea of branding is an excellent idea, primarily because > the idea has not been attempted before. I think the idea of taking an > absract symbol to facilitate an emotional memory is genius. Take > McDonalds for example the golden arches are a very odd representation > for a restaurant but when we see them we know exactly what they > represent. I hope that this symbol will saturate the mind of the > public in order to open up a dialogue of education from the OT > profession. This symbol could cause so much curiosity in the American > public that it might cause many Google and other search engine > searches. With the technology that we have via the web I think this > education could be a smooth process. I strongly agree with Ron and his > concern about "Very poor OT", but I do not think that is in the scope > of AOTA to fix this aspect alone. I believe this responsibility falls > within the scope of the everyday therapists whom see this negative > image taking place. It also will fall with the client. Once they > learn what OT really is through this branding campaign, they will > demand what we really do, not just a bunch of UE exercises without > meaning. I fully encourage you to keep working hard on this issue and > I appreciate you and your staff for thinking outside of the box. > > Chris Nahrwold MS, OTR > > > > -----Original Message----- > From: Ron Carson <[email protected]> > To: Sue Ordinetz <[email protected]> > Sent: Sun, 22 Feb 2009 10:29 pm > Subject: Re: [OTlist] AOTA's Branding Campaign? > > Thanks Sue for posting your message at OT Connections and here. > > Has anyone else read the information at the AOTA's president's blog? You > can read it here: http://tinyurl.com/dm5tsb > > Dr. Brent Braveman also has a blog on this topic which you can read > here: http://tinyurl.com/bxpzkz > > Take a minute and read this messages. This seems to be a transitional > time for our profession and the blogs are a GREAT!! way to share your > opinion on the profession. > > Thanks, > > Ron > > ----- Original Message ----- > From: Sue Ordinetz <[email protected]> > Sent: Wednesday, February 18, 2009 > To: [email protected] <[email protected]> > Subj: [OTlist] AOTA's Branding Campaign? > > SO> I posted this on the OT Connections forum as well. > > SO> So I was sitting in the audience in Long Beach last April, > listening to the > SO> president of AOTA give her address, building up to the new slogan, > feeling > SO> the excitement and anticipation growing. At one point in the > address, right > SO> before the new brand was revealed, she said "when OT makes the > impossible > SO> possible..." I got chills down my spine, thinking that this was it, > and it > SO> was perfect - OT makes the impossible possible! I felt like that is > exactly > SO> what OT does. How many of our clients have felt broken down by their > SO> illness, disability or health related problems, thinking that > getting > SO> healthy or getting better is impossible. And along comes OT with our > SO> activity analysis, therapeutic use of self, attitude of > possibility, and > SO> the rest of our toolkit, and soon enough, people are doing what they > SO> thought was impossible. > > SO> Unfortunately, that statement slid on by, and all of a sudden the > balloons > SO> were falling and the new brand was "Live life to the fullest". I > felt > SO> strangely deflated. The new slogan was OK, but the idea of making > the > SO> impossible possible had filled me with pride in knowing that is > what OTs > SO> really do. Do I hate the new brand? No, but I'm not that excited > about it. > SO> I didn't really like Skills for the Job of Living either, but > people seemed > SO> to understand it better. The poster? The first time I saw it I had > no idea > SO> it was the new OT poster - didn't really even notice it - it looked > like > SO> every other generic magazine ad. I'm sure the next round of > promotional > SO> materials will be better as time goes on, and I look forward to > seeing what > SO> develops. OT makes the impossible possible! > > SO> Sue Ordinetz, MS, ABD, OTR/L > > SO> On 2/17/2009 at 10:05 PM Ron Carson wrote: > > >>Anyone have any comments on the branding campaign???????? > >> > > > > > SO> -- > SO> Options? > SO> www.otnow.com/mailman/options/otlist_otnow.com > > SO> Archive? > SO> www.mail-archive.com/[email protected] > > > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > > Archive? > www.mail-archive.com/[email protected] > > > > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > > Archive? > www.mail-archive.com/[email protected] _________________________________________________________________ Express your personality in color! 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