Thanks for sharing. I am fascinated at your thought processes.... Ron
----- Original Message ----- From: [email protected] <[email protected]> Sent: Monday, February 23, 2009 To: [email protected] <[email protected]> Subj: [OTlist] AOTA's Branding Campaign? cac> Here are my thoughts about the Branding Campaign that I sent to the cac> AOTA president. cac> Penny, cac> I think the idea of branding is an excellent idea, primarily because cac> the idea has not been attempted before. I think the idea of taking an cac> absract symbol to facilitate an emotional memory is genius. Take cac> McDonalds for example the golden arches are a very odd representation cac> for a restaurant but when we see them we know exactly what they cac> represent. I hope that this symbol will saturate the mind of the cac> public in order to open up a dialogue of education from the OT cac> profession. This symbol could cause so much curiosity in the American cac> public that it might cause many Google and other search engine cac> searches. With the technology that we have via the web I think this cac> education could be a smooth process. I strongly agree with Ron and his cac> concern about "Very poor OT", but I do not think that is in the scope cac> of AOTA to fix this aspect alone. I believe this responsibility falls cac> within the scope of the everyday therapists whom see this negative cac> image taking place. It also will fall with the client. Once they cac> learn what OT really is through this branding campaign, they will cac> demand what we really do, not just a bunch of UE exercises without cac> meaning. I fully encourage you to keep working hard on this issue and cac> I appreciate you and your staff for thinking outside of the box. cac> Chris Nahrwold MS, OTR cac> -----Original Message----- cac> From: Ron Carson <[email protected]> cac> To: Sue Ordinetz <[email protected]> cac> Sent: Sun, 22 Feb 2009 10:29 pm cac> Subject: Re: [OTlist] AOTA's Branding Campaign? cac> Thanks Sue for posting your message at OT Connections and here. cac> Has anyone else read the information at the AOTA's president's blog? You cac> can read it here: http://tinyurl.com/dm5tsb cac> Dr. Brent Braveman also has a blog on this topic which you can read cac> here: http://tinyurl.com/bxpzkz cac> Take a minute and read this messages. This seems to be a transitional cac> time for our profession and the blogs are a GREAT!! way to share your cac> opinion on the profession. cac> Thanks, cac> Ron cac> ----- Original Message ----- cac> From: Sue Ordinetz <[email protected]> cac> Sent: Wednesday, February 18, 2009 cac> To: [email protected] <[email protected]> cac> Subj: [OTlist] AOTA's Branding Campaign? SO>> I posted this on the OT Connections forum as well. SO>> So I was sitting in the audience in Long Beach last April, cac> listening to the SO>> president of AOTA give her address, building up to the new slogan, cac> feeling SO>> the excitement and anticipation growing. At one point in the cac> address, right SO>> before the new brand was revealed, she said "when OT makes the cac> impossible SO>> possible..." I got chills down my spine, thinking that this was it, cac> and it SO>> was perfect - OT makes the impossible possible! I felt like that is cac> exactly SO>> what OT does. How many of our clients have felt broken down by their SO>> illness, disability or health related problems, thinking that cac> getting SO>> healthy or getting better is impossible. And along comes OT with our SO>> activity analysis, therapeutic use of self, attitude of cac> possibility, and SO>> the rest of our toolkit, and soon enough, people are doing what they SO>> thought was impossible. SO>> Unfortunately, that statement slid on by, and all of a sudden the cac> balloons SO>> were falling and the new brand was "Live life to the fullest". I cac> felt SO>> strangely deflated. The new slogan was OK, but the idea of making cac> the SO>> impossible possible had filled me with pride in knowing that is cac> what OTs SO>> really do. Do I hate the new brand? No, but I'm not that excited cac> about it. SO>> I didn't really like Skills for the Job of Living either, but cac> people seemed SO>> to understand it better. The poster? The first time I saw it I had cac> no idea SO>> it was the new OT poster - didn't really even notice it - it looked cac> like SO>> every other generic magazine ad. I'm sure the next round of cac> promotional SO>> materials will be better as time goes on, and I look forward to cac> seeing what SO>> develops. OT makes the impossible possible! SO>> Sue Ordinetz, MS, ABD, OTR/L SO>> On 2/17/2009 at 10:05 PM Ron Carson wrote: >>>Anyone have any comments on the branding campaign???????? >>> SO>> -- SO>> Options? SO>> www.otnow.com/mailman/options/otlist_otnow.com SO>> Archive? SO>> www.mail-archive.com/[email protected] cac> -- cac> Options? cac> www.otnow.com/mailman/options/otlist_otnow.com cac> Archive? cac> www.mail-archive.com/[email protected] cac> -- cac> Options? cac> www.otnow.com/mailman/options/otlist_otnow.com cac> Archive? cac> www.mail-archive.com/[email protected] -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
