Thanks Sue for posting your message at OT Connections and here. Has anyone else read the information at the AOTA's president's blog? You can read it here: http://tinyurl.com/dm5tsb
Dr. Brent Braveman also has a blog on this topic which you can read here: http://tinyurl.com/bxpzkz Take a minute and read this messages. This seems to be a transitional time for our profession and the blogs are a GREAT!! way to share your opinion on the profession. Thanks, Ron ----- Original Message ----- From: Sue Ordinetz <[email protected]> Sent: Wednesday, February 18, 2009 To: [email protected] <[email protected]> Subj: [OTlist] AOTA's Branding Campaign? SO> I posted this on the OT Connections forum as well. SO> So I was sitting in the audience in Long Beach last April, listening to the SO> president of AOTA give her address, building up to the new slogan, feeling SO> the excitement and anticipation growing. At one point in the address, right SO> before the new brand was revealed, she said "when OT makes the impossible SO> possible..." I got chills down my spine, thinking that this was it, and it SO> was perfect - OT makes the impossible possible! I felt like that is exactly SO> what OT does. How many of our clients have felt broken down by their SO> illness, disability or health related problems, thinking that getting SO> healthy or getting better is impossible. And along comes OT with our SO> activity analysis, therapeutic use of self, attitude of possibility, and SO> the rest of our toolkit, and soon enough, people are doing what they SO> thought was impossible. SO> Unfortunately, that statement slid on by, and all of a sudden the balloons SO> were falling and the new brand was "Live life to the fullest". I felt SO> strangely deflated. The new slogan was OK, but the idea of making the SO> impossible possible had filled me with pride in knowing that is what OTs SO> really do. Do I hate the new brand? No, but I'm not that excited about it. SO> I didn't really like Skills for the Job of Living either, but people seemed SO> to understand it better. The poster? The first time I saw it I had no idea SO> it was the new OT poster - didn't really even notice it - it looked like SO> every other generic magazine ad. I'm sure the next round of promotional SO> materials will be better as time goes on, and I look forward to seeing what SO> develops. OT makes the impossible possible! SO> Sue Ordinetz, MS, ABD, OTR/L SO> On 2/17/2009 at 10:05 PM Ron Carson wrote: >>Anyone have any comments on the branding campaign???????? >> SO> -- SO> Options? SO> www.otnow.com/mailman/options/otlist_otnow.com SO> Archive? SO> www.mail-archive.com/[email protected] -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
