Here are my thoughts about the Branding Campaign that I sent to the
AOTA president.
Penny,
I think the idea of branding is an excellent idea, primarily because
the idea has not been attempted before. I think the idea of taking an
absract symbol to facilitate an emotional memory is genius. Take
McDonalds for example the golden arches are a very odd representation
for a restaurant but when we see them we know exactly what they
represent. I hope that this symbol will saturate the mind of the
public in order to open up a dialogue of education from the OT
profession. This symbol could cause so much curiosity in the American
public that it might cause many Google and other search engine
searches. With the technology that we have via the web I think this
education could be a smooth process. I strongly agree with Ron and his
concern about "Very poor OT", but I do not think that is in the scope
of AOTA to fix this aspect alone. I believe this responsibility falls
within the scope of the everyday therapists whom see this negative
image taking place. It also will fall with the client. Once they
learn what OT really is through this branding campaign, they will
demand what we really do, not just a bunch of UE exercises without
meaning. I fully encourage you to keep working hard on this issue and
I appreciate you and your staff for thinking outside of the box.
Chris Nahrwold MS, OTR
-----Original Message-----
From: Ron Carson <[email protected]>
To: Sue Ordinetz <[email protected]>
Sent: Sun, 22 Feb 2009 10:29 pm
Subject: Re: [OTlist] AOTA's Branding Campaign?
Thanks Sue for posting your message at OT Connections and here.
Has anyone else read the information at the AOTA's president's blog? You
can read it here: http://tinyurl.com/dm5tsb
Dr. Brent Braveman also has a blog on this topic which you can read
here: http://tinyurl.com/bxpzkz
Take a minute and read this messages. This seems to be a transitional
time for our profession and the blogs are a GREAT!! way to share your
opinion on the profession.
Thanks,
Ron
----- Original Message -----
From: Sue Ordinetz <[email protected]>
Sent: Wednesday, February 18, 2009
To: [email protected] <[email protected]>
Subj: [OTlist] AOTA's Branding Campaign?
SO> I posted this on the OT Connections forum as well.
SO> So I was sitting in the audience in Long Beach last April,
listening to the
SO> president of AOTA give her address, building up to the new slogan,
feeling
SO> the excitement and anticipation growing. At one point in the
address, right
SO> before the new brand was revealed, she said "when OT makes the
impossible
SO> possible..." I got chills down my spine, thinking that this was it,
and it
SO> was perfect - OT makes the impossible possible! I felt like that is
exactly
SO> what OT does. How many of our clients have felt broken down by their
SO> illness, disability or health related problems, thinking that
getting
SO> healthy or getting better is impossible. And along comes OT with our
SO> activity analysis, therapeutic use of self, attitude of
possibility, and
SO> the rest of our toolkit, and soon enough, people are doing what they
SO> thought was impossible.
SO> Unfortunately, that statement slid on by, and all of a sudden the
balloons
SO> were falling and the new brand was "Live life to the fullest". I
felt
SO> strangely deflated. The new slogan was OK, but the idea of making
the
SO> impossible possible had filled me with pride in knowing that is
what OTs
SO> really do. Do I hate the new brand? No, but I'm not that excited
about it.
SO> I didn't really like Skills for the Job of Living either, but
people seemed
SO> to understand it better. The poster? The first time I saw it I had
no idea
SO> it was the new OT poster - didn't really even notice it - it looked
like
SO> every other generic magazine ad. I'm sure the next round of
promotional
SO> materials will be better as time goes on, and I look forward to
seeing what
SO> develops. OT makes the impossible possible!
SO> Sue Ordinetz, MS, ABD, OTR/L
SO> On 2/17/2009 at 10:05 PM Ron Carson wrote:
Anyone have any comments on the branding campaign????????
SO> --
SO> Options?
SO> www.otnow.com/mailman/options/otlist_otnow.com
SO> Archive?
SO> www.mail-archive.com/[email protected]
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