Here's a quote from the AOTA's President's branding campaign blog: > Also following you will see many comments and even arguments about the > new brand and the poster. It is a spirited debate! The brand is indeed > a different approach for us in occupational therapy. We focus on what > we do and the brand focuses on our outcome. So while we move forward > with the brand and many more materials and treatments to enable you to > promote occupational therapy, be assured the bran bus is moving > forward to make occupational therapy widely-recognized!
Does anyone really think that the majority of OT's outcomes are FOCUSED on "living life to its fullest"? How many OT's ask their patient's what can I do to help you live life to the fullest? And what are OT's going to do when the patient says, "My life will be full when I can walk"? I guess we will have to say: "Well, I can't really help you live life to the fullest if it involves walking. That's PT's job" So, I guess it's PT that helps some people live life to the fullest? Is a poster and ad campaign really going to make OT "widely recognized"? We've been around for 100 years and somehow I think that if we are recognized now, posters, ads, slogans, etc are not going to make a significant difference. First off, AOTA doesn't have enough money to saturate the market with ad materials. Second off, the vast majority of phys-dys OT's are still going to keep practicing "crappy PT". It seems to me that the "branding campaign" is only going to further confuse and already confusing situation. The campaign is simply going to provide one more mirror to the "white elephant" phenomena of OT. On a completely funny side-note, notice the words "bran bus" in the second to the last line. Reading that phrase just about landed me in the floor! Everyone knows that bran increases gastric motility and that's exactly what I think of the "bran bus" - it's an increase in gastric motility! <LOL> Thanks, Ron -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
