Not only that I dare say 1/100 OT's ever have a thought about cost/benefit to pt.
Neal C. Luther,OTR/L Advanced Home Care, Burlington Office 1-336-538-1194, xt 6672 [email protected] Home Care is our Business...Caring is our Specialty P Please consider the environment before printing this e-mail The information contained in this electronic document from Advanced Home Care is privileged and confidential information intended for the sole use of [email protected]. If the reader of this communication is not the intended recipient, or the employee or agent responsible for delivering it to the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication is strictly prohibited. If you have received this communication in error, please immediately notify the person listed above and discard the original.-----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Ron Carson Sent: Wednesday, April 15, 2009 7:33 AM To: [email protected] Subject: Re: [OTlist] AOTA's "BRAN" Bus In my opinion, the AOTA's president's own quote clearly shows that branding will not work for OT. She says: Branding actually starts with the occupational therapy practitioner in that all practitioners must ensure their services are efficient, effective, result in client satisfaction, and have value in terms of the cost-benefit. Right off the bat, we KNOW that ALL practitioners do NOT provide effective occupational therapy resulting in patient satisfaction. The "coners" and "peggers" ensure this doesn't happen! In my honest opinion of OT, our single biggest problem is INTERNAL, not external. As a profession, we do NOT do what we say. And NOTHING will kill a product or profession more quickly and efficiently than not delivering what is promised and/or promoted! The more the branding process proceeds the more we are shooting ourselves in the foot. The more we promote "living life to it fullest" while delivering "crappy PT" the more disenchanted our patients and referral sources become and the practice of phsy-dys OT will become even more disenfranchised! Ron ~~~ Ron Carson MHS, OT www.OTnow.com ----- Original Message ----- From: [email protected] <[email protected]> Sent: Wednesday, April 15, 2009 To: [email protected] <[email protected]> Subj: [OTlist] AOTA's "BRAN" Bus cac> Here is a quote from the AOTA president that supports my statements cac> "As a profession, we seem to understand marketing more than we cac> understand a branding process. Branding is about building the emotional cac> reaction to a product or service over time. Branding actually starts cac> with the occupational therapy practitioner in that all practitioners cac> must ensure their services are efficient, effective, result in client cac> satisfaction, and have value in terms of the cost-benefit. Branding cac> starts with ensuring a basic level of competence, as well as making cac> sure that every practitioner can deliver the message of what we do. We cac> all know that this is difficult given all the different types of cac> services we provide and the client problems that we solve. cac> Therefore, branding is not about a single tag line, poster, etc. It is cac> really about capturing the essence of our impact. Marketing we have cac> done before with the posters about skills for the job of living. It cac> described occupational therapy as a discipline where practitioners cac> worked with people with a disabling condition to do things like brush cac> their hair, etc. This was a great one-time marketing campaign, it was cac> not a branding process. Granted occupational therapy is about getting cac> people back to doing; but, when we did the marketing research some 8 cac> years later with our consumers and potential consumers, the good news cac> was that we did not have a bad image. The bad news was that we did not cac> have an image. Perhaps likening living to a job did not emotionally cac> resonate with our consumers."-Moyers -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
-- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
