occupational therapy is so confusing. On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson <[email protected]> wrote:
> Carmen, I think the concept of "living life to the fullest" IS static. > Living life to the fullest is really a value statement about a person. > In other words, it describes a type of person. And I believe that this > value is fairly consistent across the life span. While values certainly > do change over time, we generally, do NOT go back in fort between what > we do and don't. So, I think the "living life to the fullest" is a value > statement that is expressed through an individual's occupations. While > the occupations may change, the values being expressed are generally > consistent. Really, these concepts are fascinating and quite intriguing > to me. > > The whole purpose of branding is creating a unique identity that is > associated with our product. If other professions are associated with > "living life to the fullest", then the branding campaign has miserably > failed. > > Ron > > ~~~ > Ron Carson MHS, OT > www.OTnow.com <http://www.otnow.com/> > > ----- Original Message ----- > From: Carmen Aguirre <[email protected]> > Sent: Monday, April 13, 2009 > To: [email protected] <[email protected]> > Subj: [OTlist] AOTA's "BRAN" Bus > > > CA> I think words are taken to a far too rigid context. If a patient > CA> chooses walking as their main area to make their life complet: So be > CA> it! PT should be helping them feel whole and live to the best they > CA> can...The same principle applies to the MD who takes the cancer away > CA> or he pain away; or the nurse that cures the wound or resolves the > CA> constipation issue, or the massage therapist who takes the back pain > CA> away...etc. My point is healthcare delivery is not and will never be > CA> the property of one discipline. The branding is a tool to help > CA> identify what we do ; no brand will never capture all areas of > CA> function at 100% because among other things, we are dealing with > CA> people: complex beings that change and evolve and will never have a > CA> static concept of living to the fulllest. what is relevant to our > CA> client now will soon change . The branding will never be able to > CA> capture the magnitude of a full life but help us point our efforts > CA> to get as close as we can. > > > CA> Carmen > > > > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > > Archive? > www.mail-archive.com/[email protected] > -- daiana www.dchangphoto.com www.flickr.com/photos/dchangphoto/sets/ Let it go and let it flow - me - I am only one, but still I am one. I cannot do everything, but still I can do something. I will not refuse to do something I can do. If I advance, follow me. If I stop, push me. If I fall, inspire me. He, who loses money; loses much; He, who loses a friend; loses much more; He, who loses faith; loses all. If you can imagine it, you can create it. If you can dream it, you can become it ( ; -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
