I view the concept of Living Life to the fullest in a dialectic relationship with he/she who lives it. and in that perspective it is dynamic. My "fullest" is relative to my own meter. As an OT I don't present a static, pre-determined target of fulfillment to my client. Perhaps the best response from this campain is that someone wants to find out what OT is and how they could benefit from it. No different from the slogan we had in the past, would it? we do it already with every introduction , don't we?
What else do we expect for the public to do in response to that campaign? Those of us who focus in occupation and use evidence to support our interventions are really trying to do what OT needs to be doing . Those stuck in the mediocre non-relevant interventions are negating every effort for our discipline to have "better" face and content validity. Well we have to find a way to get rid of those... I wonder if a process of certification renewal that involves submission of a paper/practicum every couple of years would help more solid treatment approaches to stay on the surface and the old non-effective ways to disapear? Carmen > To: [email protected] > Date: Tue, 14 Apr 2009 19:47:02 -0400 > From: [email protected] > Subject: Re: [OTlist] AOTA's "BRAN" Bus > > Branding is not a way to describe a product it is a way to evoke an > emotional trigger. Nike's "Just do it" clearly does not explain that > Nike makes shoe, but it clealy evokes an emotional trigger. AOTA has > been trying for many many many years to explain the concept of OT to > the general public failing to do so. This new branding is meant to > evoke an emotional trigger in which people will find out for themselves > what OT is all about. This learning might occur these days via google > and hopefully leading them to the AOTA page. People only care to learn > about OT for a few reasons 1) curiosity 2) they or a loved one are > going through OT first hand. The emotional trigger in my opinion is to > promote reason #1. But as Ron strongly point out many OTs are giving > the puplic is distorted picture of reason #2 making the issue more > complex then it has to be. My vote is to continue #1 but to come down > hard on the OTs that distort #2. Don't know how to do that, but it is > my vote. > > Chris > > -----Original Message----- > From: d. chang <[email protected]> > To: [email protected] > Sent: Mon, 13 Apr 2009 8:15 pm > Subject: Re: [OTlist] AOTA's "BRAN" Bus > > occupational therapy is so confusing. > > On Mon, Apr 13, 2009 at 9:11 PM, Ron Carson <[email protected]> wrote: > > > Carmen, I think the concept of "living life to the fullest" IS > static. > > Living life to the fullest is really a value statement about a > person. > > In other words, it describes a type of person. And I believe that > this > > value is fairly consistent across the life span. While values > certainly > > do change over time, we generally, do NOT go back in fort between > what > > we do and don't. So, I think the "living life to the fullest" is a > value > > statement that is expressed through an individual's occupations. > While > > the occupations may change, the values being expressed are > generally > > consistent. Really, these concepts are fascinating and quite > intriguing > > to me. > > > > The whole purpose of branding is creating a unique identity that > is > > associated with our product. If other professions are associated > with > > "living life to the fullest", then the branding campaign has > miserably > > failed. > > > > Ron > > > > ~~~ > > Ron Carson MHS, OT > > www.OTnow.com <http://www.otnow.com/> > > > > ----- Original Message ----- > > From: Carmen Aguirre <[email protected]> > > Sent: Monday, April 13, 2009 > > To: [email protected] <[email protected]> > > Subj: [OTlist] AOTA's "BRAN" Bus > > > > > > CA> I think words are taken to a far too rigid context. If a > patient > > CA> chooses walking as their main area to make their life complet: So > be > > CA> it! PT should be helping them feel whole and live to the best > they > > CA> can...The same principle applies to the MD who takes the cancer > away > > CA> or he pain away; or the nurse that cures the wound or resolves > the > > CA> constipation issue, or the massage therapist who takes the back > pain > > CA> away...etc. My point is healthcare delivery is not and will never > be > > CA> the property of one discipline. The branding is a tool to > help > > CA> identify what we do ; no brand will never capture all areas > of > > CA> function at 100% because among other things, we are dealing > with > > CA> people: complex beings that change and evolve and will never > have a > > CA> static concept of living to the fulllest. what is relevant to > our > > CA> client now will soon change . The branding will never be able > to > > CA> capture the magnitude of a full life but help us point our > efforts > > CA> to get as close as we can. > > > > > > CA> Carmen > > > > > > > > -- > > Options? > > www.otnow.com/mailman/options/otlist_otnow.com > > > > Archive? > > www.mail-archive.com/[email protected] > > > > > > -- > daiana > > www.dchangphoto.com > www.flickr.com/photos/dchangphoto/sets/ > > Let it go and let it flow - me - I am only one, but still I am one. I > cannot do everything, but still I can do something. I will not refuse > to do > something I can do. If I advance, follow me. If I stop, push me. If I > fall, > inspire me. He, who loses money; loses much; He, who loses a friend; > loses > much more; He, who loses faith; loses all. If you can imagine it, you > can > create it. If you can dream it, you can become it ( ; > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > > Archive? > www.mail-archive.com/[email protected] > > > > -- > Options? > www.otnow.com/mailman/options/otlist_otnow.com > > Archive? > www.mail-archive.com/[email protected] _________________________________________________________________ Rediscover Hotmail®: Get quick friend updates right in your inbox. http://windowslive.com/RediscoverHotmail?ocid=TXT_TAGLM_WL_HM_Rediscover_Updates1_042009 -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
