Carmen, I think the concept of "living life to the fullest" IS static. Living life to the fullest is really a value statement about a person. In other words, it describes a type of person. And I believe that this value is fairly consistent across the life span. While values certainly do change over time, we generally, do NOT go back in fort between what we do and don't. So, I think the "living life to the fullest" is a value statement that is expressed through an individual's occupations. While the occupations may change, the values being expressed are generally consistent. Really, these concepts are fascinating and quite intriguing to me.
The whole purpose of branding is creating a unique identity that is associated with our product. If other professions are associated with "living life to the fullest", then the branding campaign has miserably failed. Ron ~~~ Ron Carson MHS, OT www.OTnow.com ----- Original Message ----- From: Carmen Aguirre <[email protected]> Sent: Monday, April 13, 2009 To: [email protected] <[email protected]> Subj: [OTlist] AOTA's "BRAN" Bus CA> I think words are taken to a far too rigid context. If a patient CA> chooses walking as their main area to make their life complet: So be CA> it! PT should be helping them feel whole and live to the best they CA> can...The same principle applies to the MD who takes the cancer away CA> or he pain away; or the nurse that cures the wound or resolves the CA> constipation issue, or the massage therapist who takes the back pain CA> away...etc. My point is healthcare delivery is not and will never be CA> the property of one discipline. The branding is a tool to help CA> identify what we do ; no brand will never capture all areas of CA> function at 100% because among other things, we are dealing with CA> people: complex beings that change and evolve and will never have a CA> static concept of living to the fulllest. what is relevant to our CA> client now will soon change . The branding will never be able to CA> capture the magnitude of a full life but help us point our efforts CA> to get as close as we can. CA> Carmen -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
