Chris, I thin that if the OT practitioner is JUST starting to be efficient, then don't you think it's a little earlier to be branding our profession. Should we get the internal workings a little more "honed" before going "public", so to speak?
To me, it' like putting the cart before the horse. It just won't work!! ----- Original Message ----- From: [email protected] <[email protected]> Sent: Wednesday, April 15, 2009 To: [email protected] <[email protected]> Subj: [OTlist] AOTA's "BRAN" Bus cac> That is the key to the President's statement. We must "start". If cac> that does not occur we can forget it. Not sure what they have planned cac> for this aspect. It would be a good question to ask her on her blog. cac> -----Original Message----- cac> From: Ron Carson <[email protected]> cac> To: [email protected] <[email protected]> cac> Sent: Wed, 15 Apr 2009 7:33 am cac> Subject: Re: [OTlist] AOTA's "BRAN" Bus cac> In my opinion, the AOTA's president's own quote clearly shows that cac> branding will not work for OT. She says: cac> Branding actually starts with the occupational therapy cac> practitioner in that all practitioners must ensure their cac> services are efficient, effective, result in client cac> satisfaction, and have value in terms of the cost-benefit. cac> Right off the bat, we KNOW that ALL practitioners do NOT provide cac> effective occupational therapy resulting in patient satisfaction. The cac> "coners" and "peggers" ensure this doesn't happen! cac> In my honest opinion of OT, our single biggest problem is INTERNAL, not cac> external. As a profession, we do NOT do what we say. And NOTHING will cac> kill a product or profession more quickly and efficiently than not cac> delivering what is promised and/or promoted! The more the branding cac> process proceeds the more we are shooting ourselves in the foot. The cac> more we promote "living life to it fullest" while delivering "crappy PT" cac> the more disenchanted our patients and referral sources become and the cac> practice of phsy-dys OT will become even more disenfranchised! cac> Ron cac> ~~~ cac> Ron Carson MHS, OT cac> www.OTnow.com cac> ----- Original Message ----- cac> From: [email protected] <[email protected]> cac> Sent: Wednesday, April 15, 2009 cac> To: [email protected] <[email protected]> cac> Subj: [OTlist] AOTA's "BRAN" Bus cac>> Here is a quote from the AOTA president that supports my statements cac>> "As a profession, we seem to understand marketing more than we cac>> understand a branding process. Branding is about building the cac> emotional cac>> reaction to a product or service over time. Branding actually cac> starts cac>> with the occupational therapy practitioner in that all cac> practitioners cac>> must ensure their services are efficient, effective, result in cac> client cac>> satisfaction, and have value in terms of the cost-benefit. cac> Branding cac>> starts with ensuring a basic level of competence, as well as cac> making cac>> sure that every practitioner can deliver the message of what we cac> do. We cac>> all know that this is difficult given all the different types of cac>> services we provide and the client problems that we solve. cac>> Therefore, branding is not about a single tag line, poster, etc. cac> It is cac>> really about capturing the essence of our impact. Marketing we cac> have cac>> done before with the posters about skills for the job of living. cac> It cac>> described occupational therapy as a discipline where practitioners cac>> worked with people with a disabling condition to do things like cac> brush cac>> their hair, etc. This was a great one-time marketing campaign, it cac> was cac>> not a branding process. Granted occupational therapy is about cac> getting cac>> people back to doing; but, when we did the marketing research some cac> 8 cac>> years later with our consumers and potential consumers, the good cac> news cac>> was that we did not have a bad image. The bad news was that we did cac> not cac>> have an image. Perhaps likening living to a job did not cac> emotionally cac>> resonate with our consumers."-Moyers cac> -- cac> Options? cac> www.otnow.com/mailman/options/otlist_otnow.com cac> Archive? cac> www.mail-archive.com/[email protected] cac> -- cac> Options? cac> www.otnow.com/mailman/options/otlist_otnow.com cac> Archive? cac> www.mail-archive.com/[email protected] -- Options? www.otnow.com/mailman/options/otlist_otnow.com Archive? www.mail-archive.com/[email protected]
