How many of those non-JS users are actually making purchases vs those with JS.
You should also do some A/B testing to verify out of the % of the non-JS persons, what is their behavioral adjustments are should you prevent them from accessing the site unless they reach JS benchmark. As whilst progressive enhancement is a righteous cause, what are the costs / impacts to the bottom line should the Tathams etc not be on hand to direct and massage that principle into place.Now associate that impact ROI against catering for the minority and tell me if it balances out in the end? Just because it should be done, doesn't mean it has to be done. Sometimes you just have to say "no" :) Say it Tatham..say no... go on..do it... :) ________________________________________ From: [email protected] [[email protected]] On Behalf Of Tatham Oddie [[email protected]] Sent: Tuesday, December 01, 2009 4:52 PM To: 'ozSilverlight' Subject: RE: Our new silverlight site Yahoo have a bunch of data around this. During the development of graysonline.com we decided to support non-JavaScript users because they represented a significant enough percentage of our user base. Try it - disable JS in your browser and everything will still work. Progressive enhancement is the only way to develop for the web. :) Thanks, Tatham Oddie au mob: +61 414 275 989, us cell: +1 213 422 7068, skype: tathamoddie, landline: +61 2 8011 3982, fax: +61 2 9475 5172 my business: tixi.com.au - Ticketing without the dramas -----Original Message----- From: [email protected] [mailto:[email protected]] On Behalf Of Scott Barnes Sent: Wednesday, 2 December 2009 11:41 AM To: ozSilverlight Subject: RE: Our new silverlight site 7% where did you get that stat from? Is that 7% geo-specific? in that would say China bump that number into the higher 7 percentile bracket, meanwhile 90% of the US is in the lower 2%. Assuming its a flat 7% across all countries, now comes the potential vs reality question. In that out of that 7% what is the potential of buying / actionable customer base vis the reality of 7% of users not caring? If i said to you that i can reach 400million customers tomorrow in total, and yield say 48% return on actionable events, vs i can target 1billion tomorrow with a 48% click through, how would that change your ROI assessment? What works for Honda doesn't necessarily work for Ford is my point :) ________________________________________ From: [email protected] [[email protected]] On Behalf Of David Connors [[email protected]] Sent: Tuesday, December 01, 2009 4:34 PM To: ozSilverlight Subject: Re: Our new silverlight site 2009/12/2 Scott Barnes <[email protected]<mailto:[email protected]>> Most of the research I've read / conducted around "plugins + risk" has constantly shown that the average user will install anything put before them provided they get access to the context of what they were seeking. 400million+ installs of Silverlight testifies to this behavior. If you use javascript you lose up to 7% of users because their browsers either don't run it, have it turned off or have McAfee/Norton/Whatever "screw with my Internet experience 2009 edition" installed. Let me explain that to you in another way: If you are going to sell $1 000 000 worth of stuff in a year on your site, then you will be immediately flushing $70 000 of your revenue down the can. If you're paying $ to acquire a lead, you're throwing out $7 in every $100 of your EDM budget. And I'm just talking about JS. Sending out marketing and then presenting customers with an Install button instead of a sales call to action is crazy. Don't get me wrong, SL and Flash have their place and I love kongregate.com<http://kongregate.com> - but as an adjunct, not an impediment to a transaction. -- David Connors ([email protected]<mailto:[email protected]>) Software Engineer Codify Pty Ltd - www.codify.com<http://www.codify.com> Phone: +61 (7) 3210 6268 | Facsimile: +61 (7) 3210 6269 | Mobile: +61 417 189 363 V-Card: https://www.codify.com/cards/davidconnors Address Info: https://www.codify.com/contact _______________________________________________ ozsilverlight mailing list [email protected] http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight _______________________________________________ ozsilverlight mailing list [email protected] http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight _______________________________________________ ozsilverlight mailing list [email protected] http://prdlxvm0001.codify.net/mailman/listinfo/ozsilverlight
