Re: 6x6 - Waste of Space? (WAS: Re: Medium Format-Which one is best?)

[Bruce Rubenstein]

My suspicion is that "how things are done" is dependent on the specifics of where one works and the type of client. This is due in large part to the apprentice system in getting into professional photography. The NYC studio school may well be different than where you are. The shoots I have been on were for magazine assignments and this can be different than advertising.
Are the shooters employees of the agencies, or freelancers on assignment?

BR

[EMAIL PROTECTED] wrote:

I work in advertising. We spend 20 K a day for studio photography.
Almost all of the photographers we use shoot large format. In the last
year or two, they've been switching to 4x5 with a digital back. However,
we also do a lot of location photography. Close to half of the big buck
location shooters who work for the major ad agencies shoot Pentax 6x7. Paul Stenquist