The shooters we use are freelancers contracted by the agency. But you're correct in that equipment varies depending on the type of client. The shoots I'm speaking of are all automotive where a horizontal format is desirable. I've found that equipment doesn't really vary much by locale, since most top photographers work for clients all over the country. When I worked for New York agencies in the early eighties, we frequently used Broadway Studios in Detroit for car photography. Of course, Hasselblad's are very prevalent among fashion photographers. My point was merely that the Hassy is not necessarily the universal first choice choice of top studio photographers, and Pentax 6x7 is very popular with automotive location shooters. Paul Stenquist
Bruce Rubenstein wrote: > > My suspicion is that "how things are done" is dependent on the specifics > of where one works and the type of client. This is due in large part to > the apprentice system in getting into professional photography. The NYC > studio school may well be different than where you are. The shoots I > have been on were for magazine assignments and this can be different > than advertising. > Are the shooters employees of the agencies, or freelancers on assignment? > > BR > > [EMAIL PROTECTED] wrote: > > >I work in advertising. We spend 20 K a day for studio photography. > >Almost all of the photographers we use shoot large format. In the last > >year or two, they've been switching to 4x5 with a digital back. However, > >we also do a lot of location photography. Close to half of the big buck > >location shooters who work for the major ad agencies shoot Pentax 6x7. > >Paul Stenquist > > > >
