Hmmm... So thats how Pentax spend the advertising budget!?

Jens Bladt
mailto:[EMAIL PROTECTED]
http://hjem.get2net.dk/bladt


-----Oprindelig meddelelse-----
Fra: P�l Jensen [mailto:[EMAIL PROTECTED]
Sendt: 29. juni 2004 16:03
Til: [EMAIL PROTECTED]
Emne: Re: The public and Pentax


Cory wrote:

How sure are you about that $20 Million?  At that price, given that they
can't have expected to sell more than a few thousand units netting perhaps
$2-300 per camera, it seems like total lunacy to even consider making them.
Of course, if that $20 Million could be spread between several models (like
car makers do) that lunacy can get a little more sane but still...Even "loss
leader" products need to be justified by increased brand awareness or market
share



REPLY:

The $20 million figure is dead certain but I suspect it includes the MD-S,
the aborted 6mp full-frame digital version.


P�l




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