On 23/09/06, K.Takeshita <[EMAIL PROTECTED]> wrote: > ??? > Not only can they afford to do that, but they have no reason to do so. Loss > leader to sell what? For anything to work as a loss leader, there must be > something which will benefit from it. > I applaud their effort to offer the value for money. > Bear bone material cost of D50 is said to be about 9,850Yen (approx $100?). > DSLR is a big money making business and no wonder everybody is trying to > grasp the market share. > Besides, Pentax are like BMW (not I terms of the prestige of the brand) in > that they can make profit by a smaller scale production rather than N/C etc > who are like Toyota and GM, scale is crucial.
OK, I'm sure that they are making a profit (maybe) but they can not possibly be making as much profit per unit as Nikon even with Sansung mixed in to reduce component costs, the base price is just too low. Canon is another matter all together, they make at least twice as much as Nikon per unit as they supply the most costly components themselves and charge a price which seems not to be driving customers away. If Pentax can make a profit doing what they do good on them but I'm sure Nikon and Canon can make them hurt if they perceive them to be any kind of threat. It should be an interesting couple of years. -- Rob Studdert HURSTVILLE AUSTRALIA Tel +61-2-9554-4110 UTC(GMT) +10 Hours [EMAIL PROTECTED] http://home.swiftdsl.com.au/~distudio//publications/ Pentax user since 1986, PDMLer since 1998 -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net
