On Thu, Dec 10, 2009 at 10:04:47PM -0500, paul stenquist scripsit:
> On Dec 10, 2009, at 9:43 PM, Graydon wrote:
[snip]
> > I agree about the "not competitive" part and the "doesn't have
> > Sony's money" part, but I have my serious doubts about the "reasons
> > of prestige" part.  I'm not sure they can not have a full frame
> > camera at the sub-5kUSD price point and remain credible in Japan at
> > this point.
> 
> The 645 will be their prestige piece, and it's a better limited
> production option than a full frame 35 mm sized camera. They have the
> lenses and the camera has been in development for a long time. What's
> more, the competition in MF isn't as stiff at the lower end of that
> market.

But the sensor availability is... iffy.  Whether for full-frame or some
odd cropped medium format at the price point they need to hit.  If an
A900 takes better pictures than the 645D, there's absolutely no point in
releasing a 645D.  (Indeed, the loss of face would be substantial.)

This is why having it moved up a year in the schedule makes me think
they're considering doing something rash, like sticking a full-frame
sensor in the 645D body so they can make the price point.

-- Graydon

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