On Jan 12, 2010, at 5:41 PM, Mark Roberts wrote:

> P N Stenquist wrote:
> 
>> On Jan 12, 2010, at 3:34 PM, Mark Roberts wrote:
>> 
>>> P N Stenquist wrote:
>>> 
>>>> But while other makers offer FF as flagship models, APS-C is by far
>>>> the largest market segment and will remain so unless the price of
>>>> sensors tumbles. If Pentax can achieve leadership in APS-C, they'll  
>>>> be
>>>> successful. That seems to be the strategy. Other than long lenses,
>>>> which can go both ways, Pentax lens releases continue to be APS-C
>>>> only. That suggests that a FF strategy isn't part of their future.
>>> 
>>> To the contrary: If Pentax doesn't have a FF camera for the APS-C
>>> users to trade up to (or fantasize about trading up to) pretty soon,
>>> they're going to be in biiiig trouble. The people at Pentax *are*
>>> aware of this.
>>> 
>> We'll see. I heard some things to the contrary from a reliable source  
>> just the other day.
> 
> Your source is either kidding you or himself: In a year *someone* (my
> money's on Sony) will have a FF camera for around $1600. The $1500
> price point won't be far behind. (That's what the ist-D sold for when
> it was first released.) Of course I've been wrong before: I predicted
> a sub-$2000 FF camera by mid 2010 and that camera came 8-9 months
> *earlier* than my estimate...
> 
>> To draw some parallels, Mini survives as a marketer of small cars,  
>> without having flagships. VW had it's best years when it stuck to a  
>> segment. You don''t have to be full range to sell successfully. What's  
>> more, APS-C will continue to improve. There will always be an upgrade  
>> path. FF isn't absolutely necessary in that regard.
> 
> The marketing of cars and cameras is too different for a meaningful
> comparison, IMO. And it certainly looks as if we are reaching the
> limits of APS-C (especially when high-ISO noise levels are becoming
> such a fetish for some).
> 
> If there were an adapter available to put Pentax glass on a Sony body
> I'd own an A850 already (well, there is an adapter but it introduces
> an optical element between the body and lens and it looks
> disconcertingly cheap).
> 

Well, I hope you're right, but I still have my doubts. Time will tell. In the 
meantime, I'm more than happy with APS-C,, but I certainly wouldn't mind having 
more crop room. Better is always better.
Paul


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