On Jan 12, 2010, at 3:34 PM, Mark Roberts wrote:
P N Stenquist wrote:
But while other makers offer FF as flagship models, APS-C is by far
the largest market segment and will remain so unless the price of
sensors tumbles. If Pentax can achieve leadership in APS-C, they'll
be
successful. That seems to be the strategy. Other than long lenses,
which can go both ways, Pentax lens releases continue to be APS-C
only. That suggests that a FF strategy isn't part of their future.
To the contrary: If Pentax doesn't have a FF camera for the APS-C
users to trade up to (or fantasize about trading up to) pretty soon,
they're going to be in biiiig trouble. The people at Pentax *are*
aware of this.
We'll see. I heard some things to the contrary from a reliable source
just the other day.
To draw some parallels, Mini survives as a marketer of small cars,
without having flagships. VW had it's best years when it stuck to a
segment. You don''t have to be full range to sell successfully. What's
more, APS-C will continue to improve. There will always be an upgrade
path. FF isn't absolutely necessary in that regard.
Paul
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