On Tue, Jan 12, 2010 at 05:41:12PM -0500, Mark Roberts wrote:
> 
> Your source is either kidding you or himself: In a year *someone* (my
> money's on Sony) will have a FF camera for around $1600. The $1500
> price point won't be far behind. (That's what the ist-D sold for when
> it was first released.)

Not quite - the release price was $1695, which is what I paid for mine
from one of the big mail-order houses (B&H, Adorama, and the like).

But, in any case, I don't see the threat to the APS-C cameras coming
from the upper end - quite the contrary.  There are already several
very capable 4/3 and Micro-4/3 cameras on the market. It's hard to
convince a first-time buyer that the extra size and weight of the
DSLRs is worthwhile (although the entry-level DSLRs do still have
a bit of a price advantage).

I see the advanced amateur consumer market moving to the smaller,
lighter format, while the APS-C cameras will remain at the low end
of the prosumer market.  "FF" won't replace APS-C; they each have
their own niche to fill, and each performs its own job better. But
if the market segment isn't large enough to support more than one
competing format I suspect the eventual survivor will be APS-C.

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