On Tue, Jan 12, 2010 at 06:24:27PM -0600, William Robb scripsit:
> ----- Original Message ----- From: "Adam Maas" Subject: Re: How useful
> is SDM?
>> Sony's one product cycle off a $1600 FF body. I expect the A850 to
>> hit that point by PMA 2011, if not sooner. And there may be an even
>> cheaper A800 in the lineup this year (lower-MP sensor in an A850
>> body).
>
> When they sell a body for that much, are they actually going to make a
> profit on it?

Consumer electronics price curve says they can; I'm pretty sure they
didn't make money on the A900s but Sony does know how to do electronics
design.

Also, they don't have to make money this year, necessarily; they can
make money in the future if they can manage to bleed slower than the
competition, something else Sony is pretty good at.

-- Graydon

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