Exactly!  A firm with deep pockets can take a short term hit IF they
have a long term vision.

Tom

On Tue, Jan 12, 2010 at 8:39 PM, Graydon <[email protected]> wrote:
> On Tue, Jan 12, 2010 at 06:24:27PM -0600, William Robb scripsit:
>> ----- Original Message ----- From: "Adam Maas" Subject: Re: How useful
>> is SDM?
>>> Sony's one product cycle off a $1600 FF body. I expect the A850 to
>>> hit that point by PMA 2011, if not sooner. And there may be an even
>>> cheaper A800 in the lineup this year (lower-MP sensor in an A850
>>> body).
>>
>> When they sell a body for that much, are they actually going to make a
>> profit on it?
>
> Consumer electronics price curve says they can; I'm pretty sure they
> didn't make money on the A900s but Sony does know how to do electronics
> design.
>
> Also, they don't have to make money this year, necessarily; they can
> make money in the future if they can manage to bleed slower than the
> competition, something else Sony is pretty good at.
>
> -- Graydon
>
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