On Tue, Jan 12, 2010 at 7:24 PM, William Robb <[email protected]> wrote: > > ----- Original Message ----- From: "Adam Maas" > Subject: Re: How useful is SDM? > > > >> Sony's one product cycle off a $1600 FF body. I expect the A850 to hit >> that point by PMA 2011, if not sooner. And there may be an even >> cheaper A800 in the lineup this year (lower-MP sensor in an A850 >> body). > > When they sell a body for that much, are they actually going to make a > profit on it? > > William Robb >
Yeah, they'll make a profit on that. LARGE margins on the higher-end bodies and Sony is sharing the development costs across multiple models (the A850 is essentially an A900 with a redesigned sensor output, cheaper 3fps shutter and a less fiddly VF alignment method, probably 95% of the parts are common to both bodies). -- M. Adam Maas http://www.mawz.ca Explorations of the City Around Us. -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
