> I think it is an interesting move for this reason: (Warning... the > following contains possibly politically correct gross > over-generalizations) > > In the past, the "colors" thing has been aimed at the > "fun-loving"/fashion > conscious/perhaps-predominantly-young/perhaps-predominantly-female > demographic. By being the first to put a color other than black on a > $10,000 camera you are probably reaching a slightly different upscale > professional/prosumer market. > > The fact that they are doing it to "commemorate" being named Camera of > the Year is smart on a couple of levels. It gives you an "excuse" for > a little frivolity and making it a limited time issue (which enhanses > it's desirability even more) and it also gets free advertising by > being an event, which in turn gets more "run" out of the fact that you > were named someone's Camera of the Year (maximizing it's benefits to > growing your brand's/product's awareness in the eyes of the public. >
I think they're doing it because Leica makes bling-bling special editions for the terminally rich, and Pentax wants a slice of the market. The hard lacquer finish also gives at least part of their target market a nice portable hard, shiny surface for chopping lines. B > I would soooo love to be able to plunk down the cash for one and the > new 25mm lens. That combo would give you the ability to create some > digital images that are being made by very few. Should anyone want to > contribute something to my 645D fund, I'll be happy to send you my > paypal address. > : ) > > Darren Addy > Kearney, Nebraska -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
