On 03/02/2012 8:45 AM, Mark Roberts wrote:
There's no *need* to change that: It's perfect for the market segment
the K-01 is targeted at (which ain't us).
Sadly though, take the cutesy signature off the bottom plate and you are
left with a mirrorless camera that mounts nothing but K-mount lenses.
Sony, Olympus and Panasonic are doing exactly the same thing, except
their cameras mount pretty much any lens you care to name.
The K-01 isn't targeted at us, it's targeted at people who want
something with Mark Newson's name on it. How big a market is that, really?
I can see the conversations now at camera sales desks the world over:
Sales Person: "You can have a Panasonic, it's really quite small and you
can mount lenses from any manufacturer on it in addition to Panasonics
very good lenses, or you can have this Pentax here. Yeah, it only mounts
Pentax lenses, and it looks like some kid was trying to make a grown up
camera out of Lego, but flip it over, it's got a designer label, that
makes it good"
Customer: "Well, the Panasonic had me sold on it's functionality, but
for sure, I just have to have the designer one. It'll look swell sitting
on the desk in my den. I'll make it a spot right beside my designer pen
and pencil set. I can just imagine how envious my friends are going to
be when they see my Mark Newson designed camera."
Sales Person: "Will you be needing a new memory card with this?"
Customer: "Oh, no, as I said, I have the perfect spot for it on my desk
beside my designer desk set. Do you think with it's large flat bottom
surface that it will make a good paper weight?"
--
William Robb
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