Pentax sold a bunch of Kx's in Japan by making them in wild colors and blister packs. Oly made a bunch of money with their retro designs and admitted that the new e-PM1 was aimed at women who wanted a fashionable camera. Given the that ultimate goal of Ricoh-Pentax is to make money not cameras, we'll have to wait and see how they do. The K-01 could have good ergonomics and great IQ. I really want some sample images.
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