On 16/09/2012 9:17 AM, Tom C wrote:
It's a rare product that can sell and compete by boasting about what it DOESN'T have/do.
Since people like bringing in car analogies (which I don't really agree with), I've never seen a compact car ad extolling the virtues about not being able to carry a sheet of plywood home from Lowes. But they do talk about how easy it is to park. OTOH, I've never seen a full size truck ad discussing how easy the new behemoth is to handle in downtown traffic, they tend to go on about how much the vehicle can haul and carry.
-- William Robb -- PDML Pentax-Discuss Mail List [email protected] http://pdml.net/mailman/listinfo/pdml_pdml.net to UNSUBSCRIBE from the PDML, please visit the link directly above and follow the directions.
