On Sep 16, 2012, at 5:07 PM, Toralf Lund wrote:

>> What you're suggesting for Pentax would be a recipe for oblivion. It's
>> a rare product that can sell and compete by boasting about what it
>> DOESN'T have/do.
> It would be dumb to market it that way, of course, but there is after all a 
> certain appeal in being able to classify a product as simple and/or easy to 
> use (as a result of not having many functions), and there are examples in the 
> camera business on how a focus on different qualities than a long list of 
> features or "cutting-edge" technology can be successful at least in a 
> relative sense. Just look at the interest generated by the recent Fujifilm 
> cameras. Or the Leica Ms for that manner. We're of course talking about a 
> quite different market, there, but it seems to me that to a certain extent, 
> they sell because of the features they don't have. Like auto-focus, for 
> instance. The marketing doesn't actually boast about not offering it, though.
> 
>>  OK, I can do w/o just about all picture modes, in
>> camera RAW processing and in-camera HDR. But some people just love
>> that.
> I'd love to see someone should trying to make a camera without that 
> functionality, though. Maybe it wouldn't be sensible as the only option, but 
> if you based such a model on a different one with all those features, the 
> development cost should also be close to 0. As such, it might not be such a 
> bad idea from a business perspective, even if the marked might be limited.

IIRC, back in the Spotmatic days, Pentax had two camera models identical in 
virtually all specs. Except one had a max shutter speed of 1/1000, the other 
had a limit screw which restricted the shutter speed max to 1/500. Don't want 
fast shutter? Pay less. I think this would also work today. Don't want video on 
your DSLR? Pentax should give you a discount of $200 compared to a 
"full-featured" model, then charge you a $225 firmware upgrade fee if you 
change your mind later.

stan
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