[EMAIL PROTECTED] wrote:
It's one thing if you or I are purchasing in quantity, because thenCustomer specific pricing makes sense in far more areas than just bulk purchases. Here are a few factors to consider:
discounting is rational. Personally, I doubt that's what the original
author was implying with his "Mum's the word" post...
If you know someone to be competent and already familiar with your software from a previous job, you may want to give them a lower price because you know that you will not have to spent support $$$ on them.
If someone is a free-lance designer who will expose your product to several clients a year and some of whom may eventually be impressed enough to want to buy, you will want to give that person a low price as well.
If someone is a celebrity or a well respected authority in the field, having them counted as a user of your product will provide marketing benefits and hence they should get a better price.
If someone is known to be an idiot who will suck up a lot of support resources, having them pay a higher price would be a good idea.
If someone is known to be hard to please and vocal in complaining about whatever product they use, quoting them an astronomically high price in the hope that they do not use your product would a good idea.
The list goes on.... but I think you get the picture.
Hamid
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