I have written on the distinction between rationality and selfishness. They are 
not the same. See David Collard's Altruism and Economy, or Lutz and Lux The 
Challenge of Humanistic Economics. 

>>> Jay Hanson wrote:
>>> Most of you probably know this, but modern biology doesn't agree with the
>>> economist's rational man model(s). If anyone is interested I can explain
>>> further...
>
>>Jim Devine
>>please do! BTW, it seems like Dawkins stuff about "selfish genes" fits
>>with economics.
>
>PART 1 RATIONAL MAN: With respect to the economic homo economicus model, 
>biologists call this a "domain general" model.  The jargon is confusing.
>
>"Domain" means "problem" in evolutionary psychology, so economists are using a 
>"problem general" model of human behavior. In other words, economists assume 
>that all behavior is a product of a universal problem-solving, MATHEMATICAL 
>computer. Rational man is said to look at the choices and COMPUTE (solve Bayes 
>equations) the optimum (or nearly optimum) behavior. Although economists do 
>not explicitly specify economicus that way, nothing else could optimize like 
>that. This model is also called a "pursuer" because economicus actively 
>"pursues" a certain outcome.
>
>Biologists say that's not the way that animals make decisions. Moreover, a 
>general-purpose computing device like that couldn't have evolved.  Animals are 
>adaption "executers," not "pursuers."  In other words, animals use "logic" 
>instead of "math" to make decisions.
>
>Humans evolved behavioral "algorithms" (rules of behavior in the form "IF this 
>THEN that") to solve specific reproductive problems in the EEA  
><http://en.wikipedia.org/wiki/Evolutionary_psychology#Human_EEA>  We also grow 
>and modify behavioral algorithms throughout our lives.
>
>So, to make a long story short, advertisers appeal to behavioral algorithms to 
>sell their products. Typical behavior might be initiated when someone sees an 
>advertisement that produces "feel good" neurotransmitters in the brain (e.g., 
>dopamine) which then causes the consumer to buy the product. The logical 
>behavior is rationalized after the decision is made subconsciously. Neither 
>"utils," nor anything else, is optimized.
>
>It's almost like a reflex. The doctor whacks someone on the knee and the 
>innate reflex makes the leg pop up.  Advertisers whack people with an image 
>that causes them to invent reasons to buy their products.  It's more 
>complicated than that, but you should get the general idea...
>
>PART 2 SELFISH GENES: Richard Dawkins' "selfish genes" metaphor has been 
>almost universally misunderstood. "Selfish genes" does not mean a selfish 
>person.  It's simply a way of looking at evolution as though animals act on 
>behalf of their genes:
>
>"It rapidly became clear to me that the most imaginative way of looking at 
>evolution, and the most inspiring way of teaching it, was to say that it?s all 
>about the genes. It?s the genes that, for their own good, are manipulating the 
>bodies they ride about in. The individual organism is a survival machine for 
>its genes." ? Richard Dawkins
>
>So-called "selfish genes" create people who both cooperate and compete at the 
>same time (e.g., the best team player). With respect to "selfishness," it's 
>actually our innate drive for "status" that has been transmogrified into a 
>drive for money (political power). The drive for "status" is one of our 
>most-powerful innate drives. 
>
>Jay
>
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