>>>Does anyone study how "his preference" is created?

c b:
>>Cultural anthropology does some.

Jay:
> Why no economics?

Economists are so imbued with the individualistic ethos (and a feeling
of superiority over the other social sciences) that even the most
sophisticated economists (outside of the left, I presume) don't look
into the origins of tastes at all. This is part of the long
(broadly-defined) liberal political tradition starting with Thomas
Hobbes.

Herb Gintis, I've been told, wrote a dissertation arguing that if
tastes are endogenous (determined within the system) then all of
welfare economics (the closest that economists get to ethics) falls
apart.

George Akerlof crossed the line a little: he has a paper in which
cognitive dissonance plays a role.
-- 
Jim DevineĀ / "Segui il tuo corso, e lascia dir le genti." (Go your own
way and let people talk.) -- Karl, paraphrasing Dante.
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