The credit for the interpretation of Marx’s theory of value as an “objectivist” 
interpretation is due to Sombart.

In The Economic Theory of the Leisure Class (completed 1914) Bukharin writes as 
follows: "Werner Sombart... designates Marx's system as an outgrowth of 
"extreme objectivism"; while the Austrian school, in his opinion, was "the most 
consistent development in the opposite direction". We consider this 
characterisation completely accurate. (...) Marx's theory is accordingly an 
objective theory of labour value..." (p. 36, 37). Bukharin cites Werner 
Sombart,"Zur Kritik des oekonomischen Systems von Karl Marx", in Archiv fur 
soziale Gesetzgebung und Statistik, vol. VII, 1894, pp. 591, 
592.http://www.marxists.org/archive/bukharin/works/1927/leisure-economics/index.htm
 I have been meaning to translate Sombart’s article, since it had such a great 
influence on the interpretationn of Marx’s theory of value. Whether there is 
time for that remains to be seen.

In The German Ideology manuscript, if I remember correctly, Marx and Engels 
showed themselves well aware of the subjective utility theory. That theory 
already existed long before the marginalist revolution, as mentioned by 
Schumpeter:

"But let us bear in mind that it was the 'subjective' or 'utility' theory of 
price that had the wind until the influence of the Wealth of Nations [by Adam 
Smith] - and especially Ricardo's Principles [of Political Economy and 
Taxation] - asserted itself. Even after 1776, that theory prevailed on the 
Continent, and there is an unbroken line of development between Galiani and 
J.B. Say. Quesnay, Beccaria, Turgot, Verri, Condillac, and many minor lights 
contributed to establishing it more and more firmly. " (History of Economic 
Analysis, p. 302). 
http://ricardo.ecn.wfu.edu/~cottrell/OPE/archive/0703/0097.html

Marx’s theory cannot be simply a theory of objective value, since part of his 
aim is precisely to show why value is “perceived” in a particular way, and 
indeed why the phenomena of economic value are frequently perceived in a way 
that inverts the real societal relationship involved.

Use-value is just as “objective and subjective” as value is. To produce a 
product, materials are required, and those materials are required regardless of 
whether their price is high or low. That is an objective reality without which 
economic (re-)production cannot take place at all. The normal consumption 
pattern is likewise an objective reality, which ultimately must be rooted in a 
hierarchy of survival needs. Subjective preferences have objective 
consequences. But that of course does not mean that subjective preferences do 
not exist. They do. Human valuations are rooted in the evolutionary ability of 
sentient organisms to prioritize and weigh up behaviours according to 
consciously self-chosen options. “Choice” is therefore at the core of “value”. 
I don’t think Marx denied that idea, it is merely that the value proportions 
between products get “a life of their own”, and therefore, that a social 
reality emerges in which people can “prefer” all they like, without this 
altering the trading ratios between their products very much at all.  

J.
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