Hi Moggy,

I was really trying to stay out of this one , but just couldn't bite my lip any longer.
On 27 Aug 2004, at 02:29, Moggy Morley wrote:
, I used the fantastic Kodak E100vs film
, the
colour rendition, the detail, subtlety and quality, not to mention the
depth
alone I don't believe I could get on digital, let alone how easy it is
to
shoot film. i know exactly what I'll get - and no retouching!.

Forgive me for saying so , but isn't it a little out of order to make a decision of film versus digital without doing a little serious research into the digital medium ?


I will be one of the last people
shooting on film I reckon, I still don't think digital matches up.

Don't think you'll have to wait too long to be one of the last people shooting on film :-).


Also - there seems to be a real problem with digital.. colour. There's so
many variables that you can't ever know how your work will print.

It's not the technology that gives the variables or the lack of knowledge as to how it will print , it's the person providing the images. Rather quaintly known in tech support as "PEBCAK" ( Problem Exists Between Chair And Keyboard ).


 At least
when I produce a trannie, I know if it's the right colour!!

For what ? Looking at or reproducing on page?


if the image is scanned well, exactly what sort of loss of quality are you talking about?

Just by scanning a trannie you are going through a second optical process.And of course you're scanning film , not the cleanest or sharpest form of origination.And if you're going to press , at some stage you are going to be sacrificing gamut and dynamic range.


I suppose it depends on the printers, but
I've had stuff printed , for example, by Barrups ( excellent printers) and
there is no loss at all.

Colour or detail?

 Surely there are loads of mistakes can be made
capturing and downloading your files not to mention all the calibration
problems there seem to be.

Yep.

 keep it simple I say. The transparency is my end
product. I know how to use the medium to produce the results I want.

Absolutely no problem with that . I used the stuff myself for thirty years.

, I always shoot for the perfect image in camera and have never relied on retouching.

A worthy way to work. Surely that's what all professionals should do.Unfortunately the products don't always behave as we expect them to. Some of us have the task of delivering an expectancy that exceeds any cleverly lit or cropped subject matters behaviour ,no matter how cleverly lit or cropped.


I'm fighting back for film, and still haven't been shown one
digital image that is better than it would have been shot properly on film.

But then again , how do you know ? You may have seen many digital images in awards and major advertising campaigns but not been aware of their origination.


I couldn't agree more - it should be viewed as a tool, the skill is still in
our 'eye' but I think this is something that is becoming irrelevant - as
someone else said, we are all suffering the current 'that'll do culture' but
we should be fighting back! I've shot lots of very expensive stuff which
needed to 'sell of the page' the comparison sales from one catalogue to
another, can differ often due to the quality of the photography. I say there
are still intelligent clients who realise it does make a difference, and I
think that the 'that'll do culture' will actually fade out, and younger art
directors ( who've probably never seen a decent trannie( ok or digital
shot), will be looking for better quality as they realise that photography
does matter, because it has a direct effect on their business.One picture is
still worth a thousand words!

Yep. But nothing changes in this area when you shoot digitally , and it's just an assumption that film will be better. A whole load of clients have the sophistication to see the inherent benefits of digital capture , both in terms of quality and creative resource.

A little thought - don't you think it's interesting that photographers are
having a hard time what a point when there is more photography being used
than ever? Maybe the question is not digital or film, but how can we best
adapt to the new marketplace?

I think you'll find that those photographers who keep an open mind and are willing to experiment with any technology tio achieve the best visual results will always find themselves having less of a hard time.


Regards,

Bob Marchant.



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