Bill Arnold wrote:
> Mike,
>  
>> But how do you tell the bogus/non-legitimate comments that are
>> obviously FUD thrown in by a business's competition?  Just look at
>> the Windows/Linux/Mac fanbois for example....some of it might be 
>> accurate, but some of it is also bs simply put their for marketing/ego
> sake.
> 
> How does eBay deal with it? I rarely use eBay myself, but occasional use
> and talk with people who sell stuff there all suggest the system does
> work. My feeling is that the success of such an undertaking is a matter
> of design, implementation and administration - and since eBay has the
> basic mechanics, their system comes to mind. I'd be surprised if the
> folks at eBay haven't already thought of this. 


I first thought of the Amazon comments, which most authors know can be a 
huge joke. There is a small subset of authors who work harder at gaming 
the system than at writing their book.... writing multiple reviews of 
their book under various aliases, giving every review a "5+".... and 
other authors who will go to their competitors pages and slash and burn.

Whil


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