Paul,

> How about calling it "yelp"?
 
http://yelp.com


Looks like it either succumbed to feature creep or wasn't trying to nail
the (simple and singular) concept in the first place. It also seems
limited in scope*, and the name conjures a vision of a cry - versus
evoking a neutral feeling of results that can positive or negative. 

* no problem with local screens, but to reach critical mass (as, say,
eBay did), it would have to be broader in scope (and singular in
purpose)



Bill


Paul



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