>> But where's the accountability?  "John Dough over in <dept> authorized 
us to spend $75,000 on this video."     ??????????????<<

Funny punster (Dough instead of Doe), Mike.

Accountability to who?

First of all, you need to work in a large company to understand accountability 
such as this. Each
entity has their own budget and rules for accountability. In a company as big 
as Microsoft, GM, any
of the big three accounting firms, Exxon Mobil, Walmart, etc. you try to break 
these groups into
profit/loss centers under a standard corporate hierarchy. Each one of them has 
a goal to make money,
or defined budget to not lose more than a specified amount. Meet or exceed the 
expectations and life
is good. 

Just because you think this is a waste of money does not mean it is. Any one of 
the company videos
could have been developed as a team building exercise, marketing, or even as a 
spoof. If the group
is meeting the targets for profitability it won't be a problem internally. If 
the company is
profitable, it won't be a problem. Microsoft is not the only company producing 
videos these days. I
have seen this at several other large companies I have worked at and for over 
the years.

We can also look at the upside. *If* Microsoft did produce this video and paid 
for it, people made
money. Videographers who shot the video, editors, producers, the video company 
and stockholders,
extras, catering people, sound people, grips, etc. The economy is better.

But no one here knows how this video was created, who created it, what it cost, 
or how it was
funded. For all you know, it could have been created by some upstart video 
company for free, trying
to get an in at another project or building their corporate resume. It could 
have even been created
by a competitor to make the other company look stupid. Lots of possibilities, 
and lots of
assumptions. 

Rick
White Light Computing, Inc.

www.whitelightcomputing.com
www.swfox.net
www.rickschummer.com





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