> Saw this and thought of the recent thread on how we all price 
> our products and services.
> 
> Microsoft is planning to go to a subscription service for its 
> software instead of selling boxed packages, May 2008 
> http://www.nwanews.com/adg/Business/> 224866/


As regards the concept, sure, it's a money maker.

The counter-argument is that people like choices, and will resist the
'my way or the highway' approach to anything, so our challenge is to
take advantage of this scheme while also being sure to give our
customers choices. 

One such is to be able to opt out of the maintenance plan, thereby
paying only once for the installed version. I think they'll come back
into the fold, but at least they have the choice. Another is monthly
versus annual payments. 

We don't want a bunch of confusing choices either, so they have to be
well thought out.

Regarding 'tools' being sold on a one-time or subscription basis, I
guess that opens a discussion on "what is a tool?". VFP can be called a
tool, but I tend to think of tools as, say, VFPCompression, which is a
great tool, but not something I would subscribe to. I know that I have a
real aversion to subscriptions, but there are *some* that are
unavoidable because they fill  basic needs or so compelling as to
overcome this aversion in others. It's our job to create such products
(and we can't do that if we're stuck in the re-write loop!)


Bill

 
> Malcolm



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